Digital and Website Specialst

**The Opportunity**

As our Digital and Website Specialist you’ll be the company expert in managing the Cadent website, social media channels and digital solutions. You'll understand the business and customer needs from the website and social media and consider the availablesolutions to optimise user experience.

Alongside you'll lead the planning, production and delivery of effective digital content and communications assets (including social media) with appropriate governance and workflow in place in support of business strategy and aligned with the informationand service needs of stakeholders and customers.

**Key accountabilities of the Digital and Website Specialist will include**:

- Developing a digital strategy and plan for the business based on the needs of stakeholders, ensuring you monitor its effectiveness and measure ROI
- Ensuring the website and social media channels are responsive and informative including supporting our digital crisis communications response
- Be the expert in providing innovative solutions to build our presence, protect brand reputation and improve user experience
- Managing day-to-day analytics and webmaster tools, monitoring traffic, page performance, rankings and performance management of content
- Implementing and managing PPC, SEO and other digital marketing paid advertising platforms to achieve campaign objectives as required
- Providing insight and recommendations across all existing and emerging channels
- Making web changes, adding and uploading content as required with technical knowledge of CMS systems
- Development, implementation, tracking and optimising of all digital marketing campaigns to drive online self service
- Managing relationships with suppliers and partners to deliver the CMS, web development, integrated solutions and campaign development
- Monitoring and reporting on industry trends, reporting on external insights
- Maintaining and managing adherence to policies, processes and data protection regulations, plus management of automated and calendar campaign activity, through delivery of creative HTML solutions and templates
- Building video campaigns, filming, editing and executing campaigns to deliver key business messages
- Providing appropriate training for web and social channels to wider communications team as necessary

**What You’ll Bring**:

- Educated to degree level in a relevant discipline, or an equivalent combination of education, qualification (Google, Social media qualifications) and experience
- Track record of managing the website, social media channels and digital solutions for a large, blue-chip organisation
- Supporting multiple social media channels through CrowdControl, Hootsuite or similar
- Driving improvements in user experience, websites and social media
- Strong knowledge of website platforms, understanding how the right CMS can give the business advantage in reaching key stakeholders
- Experience with digital accessibility tools
- Analytical experience with good Excel knowledge for reporting
- Good working knowledge and understanding of SEO tools, techniques and A/B testing
- Hands on experience of video editing, webinars, chat functionality and channel building
- Technological awareness, including an expert understanding of the potential of web based technologies for business communication
- Knowledge of industry best practice for content production, emerging trends and stakeholder behaviours and preferences
- Excellent written communication skills and good visual/design awareness
- Experience in successfully delivering high profile campaigns across a number of stakeholders and online channels
- Good level of understanding of digital communication, content production processes, editorial quality control and agency management

**What’s In It For You**:

- 25 days holiday + statutory days + option to buy too
- Pension Scheme - double match up to 12%
- Opportunity to earn bonus (up to 5%)
- Flex Benefits including; cycle to work scheme, salary sacrifice car scheme, insurances and healthcare packages
- My Offers membership card - offering discounts and savings from hundreds of retailers
- Support with financial wellbeing
- Access to our Occupational Health Services