Email Marketing and CRM Manager

Division: Pearson Online Learning Services (POLS) UK

Location: Hybrid working

Travel: Travel to the Pearson offices required

**About Pearson**

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whetherit’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing theboundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

**About the team**

This is an outstanding opportunity to be part of an innovative virtual learning business. Working in partnership with leading universities, the Pearson Online Learning Services (POLS) International team provide online learning services including marketing,student recruitment, course content development, training and ongoing student support to virtual learners around the world. A team within a big corporate, with a startup spirit, every member of our team responds positively to breaking new ground and are willingto challenge current practice and to be challenged themselves.

**About the job**

We are looking for a talented individual who are both creative and technically savvy. They will work closely with Partnership Marketing Managers and the Content team to curate engaging and impactful content. They will also be working closely with the dataand technical teams to ensure we have the right platforms, integration and processes to roll out the communication strategy.

This role will also be working with the Head of Marketing in managing the relationship and performance of marketing agencies and third party suppliers. This position reports to the Head of Marketing.

We are a new and dynamic team, often exploring new angles to stay at the forefront of Higher Education marketing. We offer a very supportive environment, with dedicated colleagues and a good team spirit. As a business unit, we are a new venture within alarger organisation. There is a dynamic start-up approach to everything we do. We are looking for individuals who bring expertise and new ideas to the table, and to grow with the business as part of a high performing team.

**Key Responsibilities**:
? Map the ideal customer communication journey and identify gaps and opportunities to deliver better customer communication and experience.

? Explore new channels and opportunities to better deliver content or messages to our customers.

? Create “test plans” to ensure continuous learning and optimisation of campaign performance.

Delivery and optimisation

Performance management and reporting

? Ensure all campaign performance are tracked, analysed and reported on a regular basis.

? Develop user-friendly reporting templates / dashboards to help stakeholders understand campaign performance.

**Collaboration and stakeholder management**

? Work closely with colleagues in the Marketing team to ensure the communication campaigns align with other activities such as organic or paid advertising, website optimisation and face to face or virtual events.

? Ensure campaign plans are documented and clearly communicated to relevant stakeholders.

Supporting the team

? Support the Head of Marketing in the development and delivery of the Digital Marketing Strategy

What we are looking for in you

? Proven experience in digital content development and delivery

? Experience in working with 3rd party design agencies

? Basic HTML knowledge is desirable

? Experience in building web analytics reporting dashboard is desirable

? Experience in developing and executing integrated digital marketing campaign is desirable

? Experience in Google Analytics and other web analytics tool is desirable

? Effective communication (verbal and written) skills

? Proficient in MS Office, with a special emphasis on Excel, PowerPoint and Word

? Proactive, solutions oriented and result driven

? Curious and innovative

? Great attention to detail

? Highly organised and calm under pressure

? Team player

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**Job**: MARKETING

**Organization**: Virtual Learning

**Schedule**: FULL_TIME

**Req ID**: 8199