Marketing Executive

4 days ago

Skelmersdale, United Kingdom AFR Consulting Full time

Virtue Technologies have a real focus and passion for the Education sector and have been a leading provider of IT solutions to primary and secondary schools, multi-academy trusts and FE colleges since 2006.

As part of an established and exciting growth plan, they are currently looking to recruit a Marketing Executive to join their team. The Marketing Executive is an integral part of the sales process by collaborating with the sales team to deliver outstandingservice to our customers. Supporting the team this is an exciting opportunity to drive progression within the company, take ownership, and deliver the development of a critical area in Virtue’s growth.

The role will be responsible for the execution of all marketing material within the company. You will follow an existing marketing plan, working closely with the Sales Team, People Team and Directors.

Duties include:

- Production and delivery of campaigns against an existing marketing plan
- Organisation and management of event-based marketing, both physical and virtual, in both Virtue led and in partnership with manufacturers and vendors.
- Complete ownership of all social media channels and administer daily posts.
- Work on website content and play an active role on the delivery of a new web presence against a defined brief.
- Support campaign-based marketing and relate back to Virtues key values.
- Produce case studies and work with external copywriters as required.
- Track customer responses and pass any leads etc. to sales team ensuring these are actioned.
- Ownership of CRM data, working with the internal sales team leader to ensure data cleansing is carried out. Identify when existing data is required for campaigns.
- Identify the need to engage with an external agency to write material for marketing campaigns and oversea the collating of information.
- Support the sales team with the planning and organising of specific events

In return you will receive a competitive salary, good benefits but most importantly, you will have the opportunity to join a company at an exciting time of growth.

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