Product Marketing Manager
1 day ago
**Letchworth with 2 days working from home**
**Responsibilities of the Product Marketing Manager**:
To support the CMO and Digital Sales Manager in maximising the back catalogue of titles by:
- Developing tactical marketing campaigns
- Managing budgets on individual campaigns
- Co-ordination of timings and placement of advertising activity
- Developing relationships with key clients - from developers to distribution partners
- Communicating marketing updates and activity to the clients, group and sales teams
- Social media co-ordination with the Community Managers to ensure the back catalogue is being communicated on social media
- PR co-ordination - identifying influencers and PR opportunities for additional coverage and doing active reach out
**Skills required**:
- Experience in either an in-house or agency marketing position
- Degree level education in a business or marketing field
- Strong organisational skills and the ability to track several projects over many months
- The confidence to present professionally to external partners - from sales and retail to consumers and media
- Strong Marketing fundamentals
**Desirable**:
- Passion for, and knowledge of, videogames and gaming culture
- Knowledge of the Japanese/Asian gaming scene would be highly beneficial, as well as language skills
- An understanding of Graphic Design and the ability to effectively brief and communicate accordingly
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