Creative Strategist

**Role: Creative Strategist**

**Function**: | TikTok Ads | Performance Creative | Data Optimisation
**Responsibility**: Drive performance creative for D2C brands
**Reports to**: Creative Director
**Location**: Remote
**Overview**: Full time, permanent.

**Overview**:
For You Advertising is the leading and fastest-growing TikTok marketing agency in the UK. Focussed on helping companies take advantage of the TikTok revolution, servicing high-growth companies across DTC E-commerce, SaaS and a number of other verticals. Our credentials are unmatched, being one of the first Officially Badged Partner Agencies with TikTok. We are also partnered with the platform through their TikTok Creative Exchange and TikTok Shop.

**The Role**

The Creative Strategist is not only the bridge between the client and the agency, but also an integral link between our internal teams to deliver the exceptional work we produce. You will be responsible for ensuring the agency is meeting (and exceeding) the client’s expectations and ensuring the wider team is on track to provide continued growth for our clients on TikTok.

You will reach across all key functions that go into creating our agency’s output; from initial ideation, creative briefing, Creator communications right through to final delivery. You are a continuous problem solver, managing internal and external communications, and driving projects to completion.

Working alongside our TikTok marketing team, your focus will be around coming up with creative user-generated content ideas for the multitude of brands we work with. You will play a central role in helping manage micro-influencer relationships and help drive brand partnerships with creators on the platform. You will also be a key player in helping lead brand development across our client's TikTok accounts.

We are looking for a confident and organised creative who can inject their passion and knowledge of TikTok and marketing into our young team.

**Requirements**:

- ** In-depth Creative Strategy -**Building performance driven creative strategies for D2C brands on TikTok.
- **UGC Management** **-**You will be responsible for ensuring we deliver UGC Tiktok content consistently for each client account. You will be the main point of contact for clients’ creative needs, ensuring all creative KPIs are met and managed. You will be working closely with Tiktok creators to ensure the UGC content created is of a high and commercially viable quality. Strong organisation and consistency in updating our creator spreadsheets is imperative.
- **Influencer management -**You will lead the hunt to help create partnerships with brands and creators. This will include finding creators who are authentic to each brand, managing creator relationships, ensuring UGC content is delivered on time, and also negotiating terms in line with our budgets.
Creative: Actively contribute and collaborate on the TikTok creative strategy for a multitude of brands. You will not only help lead our internal TikTok brand development sessions but also will communicate ongoing creative TikTok ideas to each client.
- **Research -**You must consistently be aware of upcoming trends on TikTok and up-to-date with potential new content angles.
Analysing performance data such as CTR, CVR, ROAS, TSR and Hold-Rate to drive creative optimisation and reporting.
- Has a strong understanding of social media and TikTok from a commercial angle.
- 3+ years of agency experience.
- Experience working and communicating with influencers.
- 6+ months of hands-on experience with the TikTok platform.
- highly organised - willing to push others to deliver.
- Ability to conduct in-depth research and strong pattern recognition.
- Excellent communicator
- Ability to understand human psychology, sociology & why people buy things.
- Be passionate, enthusiastic, and personable.
- Skilled in client management and communication.
- Self-motivated and the ability to take initiative under pressure.
- Leadership & team management experience is a bonus.

**Benefits**
- You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce.
- Competitive salary + performance-based bonus structure.
- Flexible remote work options available. We also have offices in London, Manchester and Leeds if that is your preference.
- Extra holiday - take your birthday off.
- Annual salary reviews.
- Structured training and development.
- Frequent team building activities.
- Ability to progress into leadership roles.
- Company pension scheme.
- Annual bonus schemes.