Digital Merchandiser

**THE OPPORTUNITY**

As a Digital Merchandiser & Trading Specialist, you will play a pivotal role in supporting our Senior Trade team with strategic online merchandising initiatives. By leveraging your expertise and analytical skills, you’ll drive high-impact decisions that enhance product performance, optimise the customer journey, and achieve commercial success across our digital platforms.

Using your strong organisational skills, you’ll lead in the development and implementation of innovative merchandising strategies that align with both business objectives and seasonal trends. Overseeing key projects from end to end, you'll use data-driven insights to refine site performance and visual merchandising, actively contributing to the improvement of processes and ensuring optimal site functionality. Through your deep understanding of customer behaviour, you’ll drive actions that increase conversion rates, maximise sales, and help meet team KPIs. You’ll collaborate across teams, including Marketing, Design and WebOps teams, to execute high quality, brand-aligned on-site experiences.

You’ll be the person on speed dial for all front-end inquiries, using your initiative and expertise to manage resources effectively. You will challenge existing processes and propose innovative solutions that drive continuous improvement. You will proactively identify and address gaps in current practices, ensuring compliance, and optimising productivity to help achieve our ambitious business goals

This is a hybrid role meaning you'll be based at our Head Office in Banbury, Oxfordshire 3 days a week on average, with the flexibility to work from home for the remainder of the week, this may flex up to full weeks or down dependant on business needs.

**BEHIND THE BRANDS**

We’re a family-run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.

**HOW YOU'LL CONTRIBUTE**
- Strategically merchandising all pages across the website to maximize engagement, conversion, and sales, working closely with the WebOps team to ensure all products are properly enabled and visible
- Leveraging advanced analytics to interpret customer behaviour, product performance, and sell-through data, translating insights into actionable strategies that drive decision-making processes and optimize the customer journey
- Leading on the management and maintenance of trend and edit categories to support key marketing campaigns, reflect seasonal trends, and enhance the overall shopping experience
- Coordinating the classification and categorization of new product launches, ensuring seamless execution and alignment with branding guidelines
- Developing and managing product recommendation strategies to enhance cross-selling opportunities, leveraging AI-driven tools where appropriate
- Conducting regular audits and reviews of the site to ensure optimal product visibility, accurate classification, and data integrity, identifying areas for improvement and implementing solutions
- Regularly conducting competitor analysis and market research to stay ahead of industry trends and best practices, proposing adjustments to merchandising strategies to maintain a competitive edge
- Delivering comprehensive reporting on key performance indicators (KPIs), user behaviour, and on-site customer journeys using tools like Google Analytics, Content Square, and other relevant platforms, providing actionable insights to support trading decisions
- Partnering with cross-functional teams to refine on-site search results, manage the search dictionary, and optimise taxonomy and product filters, ensuring a seamless and intuitive user experience
- Taking ownership of continuous improvement initiatives, leading efforts to streamline processes, enhance productivity, and drive the overall success of digital merchandising strategies
- Coaching and mentoring the Visual Merchandiser and Trading Assistant in VM best practice and commercial decision making
- Managing critical path timelines and resources efficiently, ensuring projects are delivered on time and align with strategic goals
- Actively collaborating with Product Design and Marketing teams to understand product USPs, campaigns and processes
- Managing the visual merchandising activities within the Trading calendar, ensuring briefs are submitted on time and in line with deadlines provided by Digital Design
- Managing front-end implementation, training and optimisation of the AI Merchandising platform, taking ownership of the platform to enhance the customer journey and drive significant uplifts in KPIs. Support your line manager with detailed reporting, and presenting findings and actionable suggestions, identifying areas for improvement to continually refine and optimise performance
- Collaborating with key decision-makers to op