Marketing Officer

**Details**:
**Reference number**:

- 389394

**Salary**:

- £29,525
- A Civil Service Pension with an employer contribution of 28.97%

**Job grade**:

- Executive Officer

**Contract type**:

- Permanent

**Business area**:

- MCA - Corporate Services

**Type of role**:

- Communications / Marketing

**Working pattern**:

- Flexible working, Full-time, Job share, Part-time

**Number of jobs available**:

- 1

Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Southampton

About the job

**Job summary**:
**Are you a proactive and self-motivated individual with a high level of attention to detail?**

**Do you have experience of marketing-related activity such as content creation, social media platforms, and data and analytics?**

**Would you like the opportunity to support and grow MCA’s brand?**

**_If so, we are looking for a Marketing Officer to join us at the Maritime and Coastguard Agency (MCA) and we'd love to hear from you_**

The Maritime and Coastguard Agency (MCA) implements the government’s maritime safety policy in the United Kingdom and works to prevent the loss of life and occurrence of pollution on the coast and at sea.

Safer lives. Safer Ships. Cleaner Seas.

Our vision is to be a world-leading organisation, accelerating the transition to sustainable shipping with non-negotiable safety standards. We put our people, our customers and our planet at the heart of everything we do.

We are committed to giving all our colleagues purpose, professionalism and pride in what we do. We work in supportive, diverse and inclusive teams.

We want everyone to feel valued and supported to achieve their potential at MCA.

This culture of inclusion is underpinned by our staff networks groups covering, Women’s, LGBTQI+, Race, Carers, Mental Wellbeing and volunteer Respect Ambassadors.

**Job description**:
**Who are the Marketing Team?**

The marketing team is part of the MCA's Communications Team. It manages the MCA's external communications activities, including its corporate identity and online presence. The marketing team also plans and delivers marketing campaigns and activities, including social media, events, publications and digital projects. Campaigns focus on improving safety at the coast and at sea for members of the public and people working in the maritime industry, such as seafarers and fishers. Our marketing work is predominantly focused on improving safety on the coast and at sea, both among recreational water users and within industry. We also work to support the growing UK maritime economy through our survey and inspection work and the UK Ship Register and UK Shipping Concierge.

**Who is the Marketing Officer?**

The Marketing Officer will provide support to the social media executive and marketing team to assist with the coordination and delivery of social media content, safety messaging, campaigns and events. The work will also involve assisting with other MCA corporate work such as protecting the MCA brand and growing the UK maritime economy.

**Your responsibilities include but are not limited to**:

- Supporting the social media executive in developing and clearing engaging content for use across MCA's digital channels (currently internal intranet, X, Instagram, YouTube, Facebook, LinkedIn)
- Supporting the marketing team with the delivery of social media content, safety campaigns, events and other digital projects
- Creating social media data and analytics reports, providing insights on performance and making recommendations to improve content output
- Assisting with the development of printed publications and marketing collateral, the monitoring of stock levels and day-to-day liaison with the fulfilment contractor
- Supporting a consistent MCA corporate identity including sub brands of HM Coastguard, UK Ship Register and UK Shipping Concierge
- Responsibility for the marketing element of the public relations inbox, logging enquiries, dealing with them or passing them onto the relevant person for action, liaising with other members of the team to ensure all queries are answered
- Developing positive relationships with MCA staff and volunteer coastguards to support their requirements
- Providing marketing assistance for colleagues

**For further information about the role and responsibilities, please see the attached role profile.**

**Person specification**:
**About You**

To be successful as the Marketing Officer, you will have:

- Good writing and drafting skills and numerical ability
- Knowledge and experience of marketing-related activity such as content creation, social media platforms, and data and analytics
- Working knowledge and ability in Adobe Creative Cloud (Photoshop, InDesign and Premiere Pro) and Microsoft Office

**Additional Information**

This role will be based in the Southampton HQ. MCA supports flexible working and operates a hybrid working model between home and office for this role, giving you greater flexibility over where and w