Spss Marketing Executive
5 days ago
Company Description
Version 1 celebrated its 25th year in the IT industry last year and we continue to be trusted by global brands to deliver IT solutions that drive customer success.
Version 1 is not just a Microsoft Gold Partner, an AWS Premier Consulting Partner and an Oracle Platform Partner; we are also an award-winning employer and our employees are at the heart of Version 1. We invest in a strong culture of wellness through programs that help our employees create their journey toward optimal wellbeing. This framework is based on the ‘Strength in Balance‘ theme and this is seen again in our Diversity, Inclusion and Belonging Team motto “_Bring Your Difference_“.
**Job Description**:
To assist the SPSS Sales team in growing the revenue of IBM SPSS Software, Training and Consultancy Service lines through inbound lead generation.
- ** Priority** is to perform the full marketing mix (as appropriate) for **external audiences,** to reach, attract and engage with net new prospects, and retain and upsell/cross sell to existing customers.
- Secondly, perform the full marketing mix for **internal audiences**, to raise the awareness of IBM SPSS software and consultancy to the wider Version 1 Sales teams.
**Responsibilities**
Creation, delivery, management and monitoring of ongoing marketing and communication activities to reach, attract and engage net new prospects or existing customers for upsell/cross-sell/renewal.
- Work closely with the SPSS sales team to help create inbound leads and enquiries for the following.
- Net new prospects for software, training and consultancy.
- Facilitate upsell/cross sell of licenses/modules/services to existing customers.
- Work with IBM to investigate co-marketing opportunities.
- Work with Data Analyst to create compelling content (blogs, whitepapers, videos, tutorials, case studies, datasheets etc) for campaigns and SPSS website.
- Manage and monitor the SPSS website (WordPress with GA), YouTube and Google AdWords accounts either in partnership with external agency or in isolation. Responsible for website adds/moves/changes (unless the change requires more technical input) to continually improve the performance of the site.
- Budget Management for SPSS in line with SAM Marketing Manager.
- Ongoing communication & management of IBM SPSS Sales content for Version 1 Sales Teams.
**Qualifications**:
- Previous experience of software product marketing in a technology B2B environment is desired.
- Proven track record of project managing the planning, creation, delivery, management, and monitoring of all online and offline marketing activities using various platforms and technologies, to attract, engage and convert new and existing audiences (internally & externally).
- Good understanding of on-page SEO practices, Google AdWords creation/management and digital marketing strategies.
- Good working knowledge WordPress.
Additional Information
Before you apply, here are some of our benefits. We offer profit share, pension, private healthcare cover, flexible working policy and more. We offer incentives for accreditations and educational assistance for courses relevant to your role.
We offer employee recognition in the form of Excellence Awards and V1Ps which is awarded by your peers. Engagement is incredibly important with local engagement teams driving our engagement events
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