Senior Campaigns

1 week ago

Southwark, United Kingdom TALENT FORTE LIMITED Full time

We have an urgent requirement for a contractor on a daily rate Inside IR35 to join an Energy company based in Central London on a hybrid basis.The role is till the end of Nov due to the permanent person starting Mid Nov, therefore, we need someone thatcome in and hit the ground running.
The Senior Campaigns & Digital Manager will have oversight of all digital channels, encompassing social, website and search, to provide a holistic view of their digital performance, oversee delivery of campaigns and in turn assist the Head of Campaigns andDigital in developing ongoing digital strategy to deliver the campaign’s broad objectives.
To be successful in this role you will have a blend of media and production experience.This will be someone that can look at the media plans, make an educated review and look at the creative.
You’ll also work in an integrated way across campaigns - some campaigns you oversee will be digital only, but others will have a cross-channel viewpoint that you will be excited to explore. You will take a strategic viewpoint on your campaigns and work fluidlywith their wider marketing department.
As Senior Campaigns & Digital Manager, you will oversee a seven-figure media budget as well as own the relationship with their media agency for all digital campaigns. You will also be accountable for measuring the effectiveness of their combined digital spend,navigating the multiple data points digital activities produce, to give the business a clear picture of whether our activities worked, with a view to constantly testing and optimising to improve results and set tougher benchmarks. You’ll also be a key relationshipholder with the creative agencies working with them from strategic view through to production.
You will be line manager for x 2 people.
Skills required:

- An excellent understanding of performance marketing best practice and the key considerations, inputs and processes required to deliver an effective digital campaign
- A passion for integrated and cohesive campaign planning. You will be the go-to expert for digital, but will also need to bring your viewpoint to campaigns covering ATL too
- An independent, proactive, problem solver with experience in managing a brand or organisation’s content marketing, across digital channels
- Extensive experience working with complex media data and working with data dashboards. Able to assess and make recommendations on digital media strategies

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