Digital PR

Your role will be to support the SEO and PR teams with digital PR and outreach campaigns for our clients, mainly in the legal sector.

We are currently running SEO or PR projects for around 80 clients, ranging in size from small locally-focused campaigns to large national projects, and this number is growing. Digital PR is a key part of these campaigns and we now need to expand our team further.

Working within our Marketing Services team, you will support the whole outreach process of identifying sites to target, pitching content to site owners and journalists and ensuring it’s delivered in a timely manner. On the digital PR side, you will support the team to craft campaigns, write press releases and contact journalists to get coverage for our clients.

You will work alongside our Digital PR Manager and our other Digital PR & Outreach Executive but will primarily be responsible for your own workload and meeting deadlines.

Using your enthusiasm for PR, outreach, content and digital marketing, and with excellent communication and organisational skills, this is a fantastic opportunity.

**Main Responsibilities**

The following is a list of the main tasks this job role will handle, but is by no means an exhaustive list and may be varied from time to time: -- **Outreach management**
- Identify sites to target and running technical (SEO) checks using Ahrefs to ensure they pass required quality standards
- Review our client’s websites to find creative angles to pitch
- Contact site owners, build relationships with them, pitch engaging content and ensure follow up is done on a regular basis
- Plan content to be written and brief copywriters (or on occasion write the blogs yourself)
- Ensure content is proofed
- Ensure invoices are passed to the Accounts team to be paid
- **PR management**
- Build and maintain relationships with journalists
- Come up with angles to pitch content/ideas, brainstorm campaign ideas with our Digital PR team
- Write and circulate press releases
- **Programme design and implementation**
- Use various tools to track progress with work and ensure monthly deadlines are met
- Follow the current process and make improvements where necessary
- Maintain a database of sites and journalists to target
- Develop content ideas and ensure content is delivered on spec and on time
- **Maintenance **of professional knowledge**
- Be professionally aware of the latest developments in digital PR/outreach, and SEO (including products and algorithm updates), and the latest thinking on best practice
- Grow knowledge and expertise of our products and competitors

**Required Skills**:
Applicants must have the following experience: -- Strong written and verbal communication skills, including pitching/PR (creating a buzz around content you’re looking to promote), coming up with creative ideas and writing press releases (and occasionally blog posts)
- Managing your own workload and ensuring it’s delivered correctly and on time
- Working closely with peers to allocate work between you and brainstorm ideas
- Excellent organisational, project and time-management skills, managing multiple projects
- Excellent attention to detail
- Self-motivation and a strong desire to learn
- Be available to attend workshops, seminars and training programmes as required

**Desirable Skills**

Experience with/of the following is desirable: -- Previous experience in a digital marketing role, preferably in digital PR/outreach, or have journalism experience
- Knowledge of best practice and principles of digital PR and web marketing
- A basic understanding of the legal market, trends and services provided by lawyers/solicitors
- Knowledge of data manipulation and analysis using Excel
- Using a suite of SEO tools, including Google Analytics and Ahrefs

**Salary & Benefits**
- Dependent on experience but expected to be in the range of £21,000-£25,000
- 25 days holiday + Celebration Day + 8 bank holidays
- Contributory Pension (3% from Conscious, 5% from you)
- Healthcare insurance, life insurance and critical illness protection (all after probation has been passed)
- Flexible working (we believe work is a thing you do not a place you go and Conscious is an accredited flexible employer)
- 2 paid days charity work allowance per year
- Awesome staff area
- Free eye tests
- MVP recognition programme with rewards
- Long Service rewards and recognition
- A staff referral scheme giving you the opportunity to earn up to £400 for recommending a friend.
- CycleToWork and Techscheme schemes in place
- Dog friendly office

**Location**
- Hybrid working (ideally being in the office at least 2 days per week) with an office base in Royal London Buildings, 42-46 Baldwin Street, Bristol, BS1 1PN or another office in central Bristol should we ever move.

**Hours of Work**
- Monday to Friday
- 37.5 hours per week
- 9.00am to 5.30pm (unless otherwise agreed)

**Reports To**

Sarah Wyatt - Head of Marketing Services

**To Apply**

Reference ID: MS -