Senior SEO Executive

3 days ago

London, United Kingdom Green Park Content Full time

**Introduction**

Green Park Content's continued success is dependent on the strength and depth of our valued long-term client relationships.

Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

**Why The Job Exists**
- To help the GPC SEO Team deliver against performance targets on our key All Things Hair project
- To provide an efficient technical SEO offering to the wider GPC team
- To support the SEO Lead, SEO Manager and Head of SEO in delivering projects

**What the Job Covers**
- Supporting the execution of SEO strategy across technical SEO, content (on-page), backlink strategy, and related areas;
- Assisting SEO Manager with development of materials, templates processes and methodologies to deliver ‘world class’ SEO;
- Supporting content teams to create and optimise assets that align with the SEO strategy;
**Responsibilities**
- Support the SEO team to implement SEO content strategy across key accounts.
- Run weekly technical crawls of client sites, and work with SEO Manager and web development team to prioritise fixes based on SEO impact.
- Review technical elements including: meta data, internal links, sitemaps, redirection chains, canonical tags, duplicate content, keyword cannibalisation, Hreflang tags, etc.
- Work closely with website editors to maintain good SEO practices across new and existing content.
- Drive on-page optimisation to increase organic performance, including A-B testing
- Ongoing campaign reporting to assess performance and identify opportunities.
- Keyword research and refresh
- Keeping in touch with latest industry trends, algorithm updates, etc.
- Ad hoc related tasks as required.

**Performance Review and Personal Development**
- Quality and accuracy of SEO tasks and reporting;
- Ability to meet deadlines, and plan realistic timelines;
- Management of time and resources to support account management team - accuracy of forecasted time to complete tasks;
- Obsessive attention to detail and quality of work;
- Commitment to developing themselves and the GPC offering;
- Showing the ability to evolve their skills and take on more responsibility
- Proactive and self-motivating approach to work and innovation
- Positive, nurturing, and appropriate Interactions with all colleagues
- Ability to work under pressure, and whether in the office or under remote conditions
- Relationships with other operating companies/departments;
- Interpersonal/communication skills;
- Being a team player;
- Demonstrating the core values of Green Park Content;

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