Product Marketing Specialist

With over 30 years of experience and 50,000 users in 150 countries worldwide, the company’s success is a result of our people, our highly sought-after products, and the exceptional customer service we deliver.

We currently have an opening for a **Product Marketing Specialist, (initially on a 9-month fixed term contract to cover maternity leave).** If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you
- NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office. Our current office is located about a 10-15-minute drive from either the Stratford-upon-Avon or Honeybourne stations._

**About the Opportunity**:
Reporting to the Manager, Product Marketing, the Product Marketing Specialist plays a pivotal role in developing effective programs to drive awareness and adoption of Transoft’s Civil & Transportation and Traffic Safety product line(s) for success within the Civil, Transportation, and Traffic Safety communities. The Product Marketing Specialist liaises regularly with Product Management, Regional Marketing, and Sales to understand the voice of the customer (i.e., their expectations, needs, pain points, and overall product experience) and create compelling content and messaging in both English and French that positions our products for success. They seek to know the market and target audience exceptionally well in order to develop Go-to-Market plans (i.e., product launch and post-launch programs) for highly specialised software.

**In this role you will be expected to**:

- Develops a product marketing strategy, including a marketing plan and content for the marketing implementation of assigned or new products for a company;
- Utilise data, customer insights, and input from industry experts to guide decision-making and align marketing strategies and tactics with the overall product strategy;
- Develop impactful marketing initiatives to enhance product awareness and drive product adoption across multiple product lines;
- Collaborate closely with market experts and product specialists from the Product Management Team to craft comprehensive go-to-market plans for product launches, ensuring effective communication of these plans to the regional marketing team and sales teams;
- Develop post-launch programs based on the needs of the product strategy;
- Take base material like product summary, value proposition, and messaging from the product management team and further refine the product positioning and core messaging in order to resonate with a highly technical audience;
- Develop product launch assets that support the customer’s journey, collaterals including website content, brochures, case studies/white papers, videos, blogs, onboarding content, and data sheets to showcase unique value propositions, features, and benefits of the products;
- Provide sales enablement assets and support to the sales team, including battle cards, playbooks, data sheets, sell scripts, inquiry response templates, target personas/segments, and necessary training;
- Act as product champions, actively advocating products through frequent social media posts via LinkedIn, Instagram, X, and Facebook, and by authoring blog posts;

**About You**:

- You have 3+ years of product marketing experience within a B2B environment; software marketing experience is an asset. Pragmatic Marketing certification is a bonus.
- You have 3+ years of experience working with CRM and Marketing Automation software.
- You have experience in event marketing.
- You have experience with project management, productivity, or task management solutions such as Asana.
- You possess excellent verbal and written communication skills, including the ability to communicate effectively, respectfully, and tactfully.
- You are proficient in English (verbal & written communications), but other languages would be an asset (particularly French)
- You are able to work in an international and matrix environment with a cross-regional team.
- You must be able to juggle multiple projects with the ability to prioritise and work well under pressure within a team setting.

**About Us**:

- We offer a flexible working environment that embraces both in-person and remote work;
- We are committed to providing professional growth and development opportunities;
- We give back to our communities through global initiatives and donations; We work hard, but we like to have fun too
- At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive, and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for e