Destination Marketing Officer

**Come and work for an award winning organisation**

We are committed to making Cheltenham a better place to live and work, enabling local residents and businesses to prosper whilst protecting what is good about our Borough.

Cheltenham is a town with ambition. With the delivery of Golden Valley and Cyber UK this role capitalises on this unique opportunity to maximise the impact we have by combining the functions of Place Marketing and Inward Investment alongside strategic tourismthrough our Destination Management Organisation, Marketing Cheltenham. This includes key priorities of branding and profile raising; marketing Cheltenham and its surroundings - locally, regionally, nationally and internationally.

**About the role**

This exciting and dynamic support role will provide a unique experience to work alongside specialists within the Marketing Cheltenham team, the wider council and partners.

Key responsibilities include:

- Supporting the team with the management of social media accounts, this will include creating content across Cheltenham’s visitor-facing, B2B and inward investment channels and platforms, including engaging and interacting with members and partners
- Developing content for a variety of purposes - press releases, social media, newsletters, websites.
- Supporting the team with the production of video, photography and graphics to support our promotional material.
- Managing the commissioning and production of marketing print and collateral
- Management of media enquiries.
- Monitoring and reporting on media and social media coverage.
- Contributing to the development and delivery of public engagement and communication plans for specific projects and events.
- Undertaking research that develops greater understanding of the content requirements for our target audiences
- Attending events and networking opportunities representing Marketing Cheltenham and promote via social media
- Liaising closely with CBC corporate communications team
- Contributing to the generation of ideas that will innovate and drive commerciality of Marketing Cheltenham

**To be successful you will need**
- Minimum three A-levels or equivalent is desirable plus GCSE Level 9 - 4 (formerly A* to C) in Maths and English.
- Experience in using social media and a basic understanding of analytics.
- Good understanding and interest in current affairs, the PR industry, the media and marketing.
- Excellent IT skills.
- Excellent verbal & written communication.
- You will demonstrate a creative personality and enjoy writing/content production and finding innovative solutions to a challenge.

For more information about this role please see the Job Description and Person Specification.

**What can we do for you **
- An excellent pension scheme. You will be eligible to join the Local Government Pension Scheme (LGPS).
- A generous holiday entitlement of 25 days rising to 30 days after five years. Part-time employees receive a pro rata entitlement of 25 days.
- A flexible and agile working environment. We aim to provide opportunities to work from home or elsewhere and offer flexibility in working hours.
- A comprehensive programme of learning and development.
- Two days paid time off for volunteering.
- Enhanced maternity and paternity schemes.
- An employee counselling service.
- Free eye tests (for some posts) and contribution towards the cost of glasses.
- A cycle to work scheme.
- Low cost town centre parking for some jobs, depending on work location.
- A commitment to employee wellbeing.

**Applications