Marketing Coordinator

**Gloucestershire Academy of Music (GAM) **seeks to enrich diverse lives through unforgettable musical experiences.

Our values are:

- Striving for quality and excellence
- Inclusive and accessible
- Warm, welcoming and friendly

We play a leading role, with partners, in ensuring that music remains embedded in the fabric of families and society. We provide access to instrumental tuition, as well as development and progression opportunities for children, young people and adults through musicianship groups, infant and junior string, wind and brass groups and music theory tuition, as well as a pre-school.

We are growing a programme of wider community engagement (e.g. Gloucester Dementia Choir) and stage a number of uplifting annual events such as The Big String. GAM works with partners in Make Music Gloucestershire (music education hub) and others, such as The Flowers Band and Three Choirs Festival, to extend our reach and sector impact.

We work from our headquarters at Barbican House in Gloucester, a second centre in Cheltenham, and are exploring other potential satellite centres in under-served areas of Gloucestershire. We also provide individual and small group tuition in schools.

**Marketing Coordinator Role**

**Salary - £23,000 FTE (0.4 FTE equivalent £9,200/year)**

You will work closely with GAM’s senior team to devise and deliver projects, campaigns and communications that raise the charity’s profile and enable a wider diversity of people to access the benefits of music.

**Responsibilities**:
1. Carry out analysis of evaluation data, research and consultation to inform annual marketing and engagement plans and targeted campaigns.

2. Drive implementation of marketing and engagement plans, working with the Executive Director to achieve targets.

3. Social media platform content planning and posts.

4. Maintain and develop marketing and communications assets, including an image / film library, quotes bank, databases and targeted mailing lists.

5. Create electronic newsletters and write news items for the website.

6. Take and edit photos of GAM activities to upload to the website and social media platforms.

7. Liaise with freelance photographers to take photos of our larger events.

8. With input from the senior team, keep GAM’s website content up to date.

9. Drafting of, and follow up on, press releases to local media eg BBC Radio Gloucestershire and the Gloucestershire Echo newspaper.

10. Work with GAM’s tutors, students and alumni to create print and online content.

11. Design of flyers and posters.

12. Attend meetings and events as required to reach wider / target audiences.

13. Work with the senior team to research, co-produce and oversee delivery of projects to engage a wider diversity of people, thereby enriching GAM’s participant base.

14. Adhere to best practice, reflection and improvement in relation to equality and diversity.

15. Be guided by and comply with GAM’s vision, mission, values, policies, and procedures.

**Person Specification**

We are seeking a confident, articulate marketing professional who is passionate about creating greater awareness of, and access to, the proven benefits of music.

Applicants should have the following **essential** **skills, experience, and attributes**:

- Motivated by the power of music and/or the arts to impact positively on individuals and communities
- Qualifications and/or proven experience in traditional and digital marketing
- Exceptional written and verbal communication skills
- IT literate, with excellent attention to detail and accuracy
- Able to use basic design and direct mail software (ideally Canva and Mailchimp)
- Strong time management and prioritising skills
- A commitment to equality, diversity and inclusion

The following skills, experience and attributes are also **desirable**:

- Experience in website content management systems such as WordPress
- Experience / knowledge of the local and/or national music and arts sectors
- Disability awareness through training, work and/or lived experience
- Contacts in and/or from a Global Majority or minoritized community background
- Contacts within Gloucestershire’s arts, voluntary and/or media sectors

**Terms of Contract & Fee**

£23,000 PAYE contract offered on a 0.4 full time equivalent basis - i.e. 15 hours per week (actual gross salary: £9,200). GAM is open to negotiation of a freelance contract if preferred.
- You must be able to evidence your right to work in the UK and hold (or be prepared to obtain and renew annually) a current, enhanced DBS check. _

**Induction, training and development**

GAM will provide mentoring / coaching to support the post-holder into the role, as well as time and funds to ensure training in mandatory areas is completed, e.g. safeguarding.

The Marketing & Engagement Coordinator will be line managed and supported by GAM’s Operations Director, who will carry out annual appraisals and mutually agree a training and development plan