Content Writer

**About the role**

**Are you a dynamic and creative wordsmith with a passion for crafting compelling narratives and engaging digital content**?**

We’re in search of a driven and curious Content Writer to join our award-winning B2B marketing team.

Working closely with the Campaign Manager, you’ll play a crucial role in shaping our brand and demand generation programs through exceptional storytelling and persuasive copy.

You'll be responsible for creating digital content such as blog posts, eBooks, whitepapers, case studies, and use cases that resonate with our target audience and align with their specific needs and challenges. Additionally, you’ll repurpose our resources, methodologies and frameworks into channel-optimised social media content and write copy that is SEO-optimised for website and landing pages.

**What’s** in it for you?**

We love our **Content Writer,** our benefits nurture healthy progression and work life balance:

- Supportive, friendly and vibrant workplace
- Contributory company pension scheme
- Rewards platform with discounts at gyms, retailers, restaurants, holidays, and many more
- Recognition programs
- 33 days’ holiday (including bank holidays)
- One additional day’s holiday for every year of service
- Well-being service with access to a GP
- Free onsite parking
- Social and giving back events throughout the year
- Office, hybrid and remote working options
- ‘Refer a friend’ employee referral scheme
- Never work on weekends or bank holidays

**Responsibilities**:
The **Content Writer** role is a distinct opportunity to
- Develop captivating and engaging content tailored to various digital channels and optimised for in-channel consumption in order to maximise reach, engagement and conversions.
- Flexibility adapt copy to suit our brand voice and different target audiences, industries, and personas while maintaining consistency and quality.
- Quickly grasp the pain points, challenges, and emotive drivers of our target audiences, integrating these insights into impactful and persuasive copy.
- Conduct thorough research to stay informed about industry trends, competitor strategies, and evolving digital marketing practices, integrating findings into the content strategy and plan.
- Create compelling strategies and use cases that showcase our customers’ success stories, effectively demonstrating our solutions and their impact on large enterprises.
- Collaborate with internal and external stakeholders, conducting interviews and focus groups to extract valuable insights that inform and enrich your content.
- Manage multiple projects, adhering to deadlines and ensuring all copy meets the highest-quality standards for accuracy, grammar and creativity.
- Actively participate in team ideation sessions, share knowledge, and stay updated on advancements in copywriting techniques, AI tools, and digital marketing strategies.

**What it takes to become a **durhamlaner**:

- Minimum 2-3 years of content writing experience, preferably in marketing, demand generation, or sales.
- Experience with WordPress, HubSpot, Google Analytics, and top social channels
- Someone who understands SEO and how to grow quality traffic to the site
- A track record of creating high-quality, impactful content that stands out
- Holds a diverse portfolio of writing samples and published content.
- Bachelor’s degree in English, marketing or equivalent professional marketing qualification.
- Exceptional written and strong verbal communication skills
- Ability to develop clear positioning and messages for different audiences.
- Delivery of channel-optimised content that drives engagement and conversions.
- Communicate comfortably with senior stakeholders to gather insights and information.
- Highly organised, able to manage various tasks and meet deadlines.
- Outstanding proofreading skills and meticulous attention to detail.