Marketing Executive

1 week ago

Swindon, United Kingdom Rocking Zebra Full time

Marketing Executive

Swindon

£28000- £30000

Working with the Marketing Manager, you will be joining this established business based in Swindon as a Marketing Executive.

This role has a slant towards digital and will see you honing your skill set within this arena.

**Key responsibilities include**:

- To plan, create, deliver, measure, and monitor digital marketing activities; in line with digital marketing strategy.
- Management of website, and local microsites to promote all products and services and events for lead generation.
- Working alongside group marketing to develop SEO, SEM and PPC management.
- To manage social channels (LinkedIn, Twitter, Facebook, and YouTube) to enhance audience engagement and sales activity.
- Management of PPC campaigns and external media agency advertisements.
- To analyse success of digital channels and deliver monthly digital marketing report.
- To support the delivery of annual Marketing plan by product type in a calendar form by activity (events, advertising, campaigns etc.)
- Event reporting (results analysis) to follow each trade show/in-house event.
- Digital marketing report: to track success of digital activities, provided monthly to Marketing Manager and quarterly to key stakeholders.
- To support the Marketing Manager in collecting information for success stories published internally and externally.
- Liaising with internal colleagues across multiple departments (Sales, Materials, Technical) to deliver marketing activities.
- To work closely with UK media to book and manage the delivery of adverts and PR inline with the annual media schedule to required deadlines.
- To liaise with external creative agencies to develop marketing content i.e., advertisements
- Maintenance of literature, videos, and collateral for the sales team to use.
- Stock control of brochures and gifts.
- Creation of multi-channel online and offline content; working closely with Product and Sales Managers.
- Analysis of internal/external environment including competitor activity to provide marketing insight
- Organisation of internal and external events; from concept through to delivery.

**Skills & Competencies**
- Knowledge and experience in digital marketing
- Excellent written and verbal communication skills
- Maintaining websites and looking at data analytics
- Experience of creating & delivering integrated marketing communications
- Stakeholder management
- Excellent attention to detail, accuracy, and consistency
- Experience of monitoring competitor activity
- Event coordination experience and attendance
- Knowledge of CRM

**Next steps **

Send your CV to Vicky today

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