Head of Marketing

3 days ago

Crawley, United Kingdom ACS Performance Full time

As the **Head of Marketing**, you will be a key member of the management team, leading the marketing strategy and is accountable for all marketing-related activity for the business. The Head of Marketing will support the regional and globalsales teams to drive new business and will partner closely with the Product team to launch new products. The Head of Marketing will be expected to plan and deliver all marketing activity and manage the Digital Marketing Manager for the company. The role willinclude developing and delivering highly effective multi-channel integrated marketing campaigns, regular PR, focused product marketing support and collateral and reporting.

Key Responsibilities:

- Developing and implementing the marketing and brand strategy for the Business in line with the business unit strategy
- Organising and delivering tradeshows
- Setting and managing the annual marketing budget
- Managing the outside agencies supporting Densitron Business to ensure effective, co-ordinated, delivery to all stakeholders (in particular Sales, Product, and senior management), including effective lead generation campaigns
- Developing structured and valuable insights on target market segments and customers, key trends and competitor activities, conducting market research and adjusting marketing activities as needed in response
- Managing internal and external data, measuring, monitoring and analysing appropriate data to optimise campaign activity and effectiveness, messaging, and overall marketing and sales effectiveness
- Negotiating with external agencies and other suppliers for cost-effective production of materials and delivery of value-add services
- Managing marketing materials in line with marketing plans, creation, publication, maintenance, and reviewing effectiveness at appropriate times
- Overseeing effective PR content generation and distribution campaigns, lead generation activities, exhibition attendances, and all other marketing activity

To be successful in this role of **Head of Marketing** we would love to speak to anyone who has experience of:

- Degree or professional qualification in Marketing
- Ideally with a minimum of 5 or more years' experience in Marketing, ideally including time in both an agency and in-house
- Significant proven experience of creation, ownership and delivery in B2B or similar role within a complex business working across multiple channels
- Evidence of successful alignment of marketing activity to short
- and long-term business objectives
- Demonstrable product marketing - defining proposition, launching new products

ACS are recruiting for a **Head of Marketing**. ACS are recruiting for a **Head of Marketing**. If you feel that you have the skills and experience required in this advertisement to be a **Head of Marketing**, please submit your CV including an outline of your experience as a **Head of Marketing**. It is always a

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