Senior Social Media Manager

1 week ago

Maidenhead, United Kingdom Up World Full time

Are you a strategic thinker with a passion for digital storytelling and building vibrant online communities? We’re looking for a **Senior Social Media Manager** to lead and elevate the social presence of a premium, fast-growing direct-to-consumer brand in the luxury space.

As our client's first dedicated social media hire, you’ll play a central role in shaping and growing their global social presence. Reporting to the Head of Communications and working within a collaborative Marketing team, you’ll be responsible for designing and executing a compelling social media strategy that drives engagement, builds brand affinity, and showcases their unique story to the world.

This is a hands-on role with the opportunity to lay the foundations for a wider social team. You’ll be managing content creation, community engagement, performance analytics, and agency relationships - all while championing the voice of the brand across key platforms including Instagram, YouTube, TikTok, LinkedIn, and Facebook.

**What you'll do...**
- Develop and implement a creative, data-driven social media strategy tailored to a global audience.
- Oversee daily social media operations: scheduling, publishing, and community management.
- Collaborate with internal creative, PR, and digital teams, plus external content partners.
- Produce long-form, episodic content to deepen storytelling and community connection.
- Manage agency and freelancer relationships, including budgets and deliverables.
- Partner with digital marketing to align organic and paid social strategies.
- Stay ahead of trends and competitor activity to inform strategy and creative.
- Analyse performance data and report on KPIs to inform ongoing improvements.
- Act as a brand guardian, ensuring all content reflects the brand's values and visual identity.
- Respond to customer and media inquiries via social channels in collaboration with internal teams.
- Explore partnership opportunities and think outside of the box to continue growing the community.

**Who you are...**
- You have proven experience managing social media for a premium or fast-growing brand (in-house or agency side).
- Strong understanding of platform-specific content strategies, especially Instagram, YouTube, and TikTok.
- Experience working with agencies/freelancers and managing content production budgets.
- Creative flair for storytelling and campaign ideation, matched with strong copywriting skills.
- Analytical mindset, with experience using tools to track, report, and optimise social performance.
- Collaborative, organised, and comfortable in a fast-paced environment.
- Knowledge of luxury goods or e-commerce is a plus - but a passion for storytelling and community-building is essential.

**Salary**: £50,000 to £60,000 DOE
**Logistics**: Maidenhead office (3-4 days a week on site)

Maidenhead has Elizabeth line and it's around a 45min commute from Central London

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