Paid Social Executive

Paid Social Account Executive, EssenceMediacom - EMEA Activation Hub (UK Based)

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.

**About GroupM Nexus**

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

**Reports to**: Paid Social Account Director

**The role**

We are the EssenceMediacom Worldwide Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand led initiatives including but not limited to: The Coca Cola Company, Uber, Shell, EY, Dell, adidas & Sony.

We are looking for a driven and enthusiastic individual to join EssenceMediacom Worldwide as a Paid Social Executive. This is an opportunity to quickly learn the processes and best practices for the creation, technical set up and execution of Paid Social campaigns..

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**Accountabilities include**:

- Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
- Assisting in the creation of monthly client reviews - providing insights on campaign performance.
- Demonstrating confidence and clarity in communicating with the team, clients and media owners
- Developing knowledge and understanding of other EssenceMediacom departments/services
- Maintaining strong working relationships with other relevant EssenceMediacom departments
- Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements
- Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix
- Keep abreast of any developments in the Paid Social market
- Gain and develop experience in other media, such as wider biddable media
- Foster relationships with Facebook third-party technology partners
- Foster relationships with media owners including Facebook, Instagram, Twitter, and LinkedIn
- Learn the basics of client account servicing and best practices in managing results to meet client KPIs
- Take commercial responsibility for campaign budgetary management including bookings and billing
- Be responsible for requesting and chasing PO’s.
- Organise budget caps to ensure agreed budgets are not exceeded.
- Ensure all media spends are entered onto booking systems in a timely fashion.
- Be responsible for the technical set up of Paid Social campaigns with tracking systems as required
- Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
- Take ownership of small account/campaign to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
- Be responsible for accurate daily, weekly and monthly reporting and commentary.
- Enact under the direction of your managers the delivery, optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook, Twitter
- The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.
- Act res