Partnerships Coordinator

Job Description

Contract Summary

Who We Are:
IMG

IMG, the pioneer in golf, was founded by Mark McCormack in 1960 following a gentleman’s agreement handshake between Mark and Arnold Palmer. This was the start of athlete representation as we know it today. Over the years IMG has extended into numerous sports but its roots are firmly set within Golf and we are proud to have staged over 800 events since 1960.

IMG Golf can help drive business’, brands and shape the game of golf through being embedded in all aspects from Academies through golf course design and management to licensing and Tours. We help to grow the game through developing grass route programmes, leveraging our relationships with players and brands to access and influence new participants and fans to the world of Golf. Creating extraordinary experiences through strategic brand activations, world-class hospitality and corporate golf days, IMG now sits within the Endeavor umbrella, the world’s leading entertainment and media agency.

The R&A

The R&A, which runs The Open, AIG Women’s Open, elite amateur events, international matches and rankings. The R&A, through R&A Rules Ltd, governs the sport of golf worldwide outside of the United States and Mexico, on behalf of over 36 million golfers in 143 countries and with the consent of 157 organisations from amateur and professional golf. The R&A is at the forefront in modernising the sport and making it more relevant to today’s society.

The R&A Playbook:
The R&A are the custodians of the game of Golf outside of North America. They manage more than 40 professional and amateur championships each year, including The Open, The Women’s Open, Curtis Cup and Walker Cup. Their purpose is to make golf more accessible, appealing, and inclusive and to ensure it is thriving 50 years from now.

IMG and The R&A have a relationship that spans more than 50 years, primarily across media rights and distribution, partnerships, and event support. As part of an evolution of the relationship, IMG is building a dedicated strategic partnerships team to deliver even greater success in the future. This role is crucial to delivering that success working on some of the biggest properties in golf and arguably the most exciting time in The R&A’s history.

What You’ll Do:
The Partnership Coordinators will assist with the delivery of all day-to-day partner (Patron & Official Supplier) contractual rights, develop new and creative ways to optimise relationships and create value for all parties.

They will also support the Director - Commercial Partnerships, The R&A and R&A Partnership Managers in growing The R&A’s Partnership Programme through renewals and acquisition.

They will support the IMG’s dedicated R&A partnerships team in securing new partners across The R&A’s portfolio.

Key Responsibilities Include:

- Work closely with The R&A and IMG Partnerships team to deliver contractual rights to partners across The R&A’s portfolio.
- Required to build relationships with Patrons, Official Suppliers, key clients and relevant stakeholders.
- Ensure innovative and professional client servicing standards are maintained.
- Assisting in the successful delivery of all contractual Patron & Official Supplier sponsorship rights including but not limited to: Hospitality, Print, Digital and Broadcast Media and Experiential.
- Assist in formulating partner activation plans to deliver partner campaigns to a high level of performance.
- Support the tracking and evaluation of each partnership to both The R&A and the partner.
- Provide support on all Patron and Official Supplier related queries. Ensure that all R&A departments are engaged in the partnerships and provide the necessary support to deliver against partner objectives, with constant communication and internal and external collaboration.
- Work closely with the R&A Championship team and IMG Partnerships delivery team on all Patron/ Official Supplier related rights delivery and event planning, staging and operational aspects at The Open and AIG Women’s Open.
- Ensure the needs of Patrons, Official Suppliers are met and that a robust understanding of partner brands and businesses exist.
- Manage pre-meeting activities and debriefs on a regular basis with Patrons and Official Suppliers.
- Be on-site at The Open and AIG Women’s Open (and other events as requested) to assist in partner rights delivery.
- Ensure that The Open and AIG Women’s Open brand identities are fully implemented and correctly used across all Patron and Official Supplier activations.
- Assist with daily administration tasks required for partner deliverables, including Patron manuals and partner bios.
- Identification of new opportunities for partners within their core area of focus with particular attention on digital rights and branded content.
- Assist in the creation of sales presentations and materials to assist with partner renewals and new partner acquisition.
- Support diary management,