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Marketing Campaign Manager

2 weeks ago

Watford, United Kingdom 3R Consulting Ltd Full time

**Purpose of Job**

**Main Duties / Responsibilities**
- Strategise, execute, and optimise a data-driven campaign strategy to achieve campaign goals that support the company's marketing strategy, growing the organisation’s relevance as thought leaders, industry’s awareness of the value proposition, constantlyimproving client experience and supporting the business’s revenue target.
- Responsible for developing campaign methodology that includes using segmentation, targeting & positioning, marketing automation & nurturing activities, A/B testing, multi-channel development, that engage and convert audiences across the buyer journey.
- Be well-versed in positioning and messaging structures to deliver the optimum reach across audience segment.
- Collaborate with other business functions to build campaigns based on prescriptive persona-based buyer journeys, supporting up
- and down-stream efforts
- Build and deliver successful campaigns that cover both long-term brand building directives, as well as shorter-term sales activation results
- Provide ongoing reporting and campaign / audience insights demonstrating progress towards business objectives.
- Continuously assess, improve, and implement efficient and scalable operational workflow from campaign implementation through delivery, and tracking ROI across campaign spend.

**General Responsibilities**
- Promote and adhere to all company policies and actively promote the business wherever possible
- Responsible for your own Health and Safety and that of your colleagues and others on the work premises in accordance with relevant health and safety legislation and the Health & Safety Handbook.
- Carry out tasks broadly similar to those in this job description.
- Conduct yourself in a professional manner, acting with integrity, impartiality and honesty.
- Endeavour to self-improve and develop.

**Working Relationships**

Internal
- Head of Marketing
- Marketing team
- Internal stakeholders
- Other business functions

External
- Clients
- Certificate Users (eg. Architects, Warranty Providers, Contractors, Designers etc)
- Industry stakeholders (eg. Individuals, Initiatives, Government)
- Partners (eg. Trade Associations)

**Key Competencies**
- Experience in a similar Marketing Campaign Manager role
- Be a team player, using the strengths of the entire Marketing function to deliver successful campaigns
- Strong project management, organisational, and communication skills
- Exhibit willingness and flexibility to work both independently as well as part of a team
- Professionalism, honesty and integrity
- Ability to build and maintain strong working relationships internally and externally
- Client-centric focused with a good understanding of client needs and expectations
- Deep understanding of both brand building as well as sales activation campaigns
- Genuine interest in developing value-added opportunity for our audience of clients and certificate users.
- Self-starter who can think quickly and creatively in a fast-paced environment; comfortable with ambiguity and rapid change
- Ability to investigate, analyse and solve problems, and clearly communicate results both internally and externally with partners and customers
- Comfortable working in a structured environment, with the agility to adapt when necessary. You can work independently, and as part of a team and are confident to suggest improvements to work more efficiently.
- Competently identify consumer, industry and technology trends and analyse how they might shape the future of an industry. You can analyse how competitive forces within a market affect businesses and consumers.
- Construction industry knowledge (including all members of the construction process)
- Understanding of technology trends and how they are impacting construction services and product development
- Ability to conduct basic statistical analysis of surveys and other datasets.
- Understanding of the design thinking process and the role of research in new product development.
- Ability to construct compelling narratives and present research findings in a way that can engage stakeholders and drive decision making. You have strong writing skills, including both in-depth research reports and consumer-focused editorial copywriting.
- Strong communication skills
- Tenacity, inquisitive nature, confidence in dealing with clients and companies, assertive.
- Accuracy, and attention to detail
- Literacy and numeracy.
- Experience of conducting research that has influenced the development of new products and services and impacted business strategy, understanding how research can play a role in shaping new business propositions and new products