Brand Lead

**HOW MIGHT YOU DEFY IMAGINATION?**

If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better products that read over 10 million patients worldwide. It’s time for a career you can be proud of. Join us.

**Brand Lead / Product Manager Rare Diseases**

**LIVE**

**What you will do**

Working directly with the Franchise Lead, in this vital role you will have full responsibility for the development, and execution of the strategic launch brand plan within a rare disease ophthalmology space.

Leading the launch with the cross functional team, alongside Amgen global colleagues you will work on:

- Developing the launch plan embracing a dynamic and agile mindset.
- Input into co-creation for European brand plans and tactical planning
- Budget responsibility to include forecasting, managing operating expenses and delivering budgeted sales
- Analysis and interpretation of sales data, KPIs, market research and trends
- Lead cross-functional brand team activities and provide guidance to others
- Work closely with the Franchise Lead to align field force activity and engagement
- Development, delivery and evaluation of integrated omnichannel plan and development of promotional materials across multiple channels

**Be part of our team**

You would be joining a successful, dynamic marketing department working within the business unit of General Medicine and Inflammation during which you will be working alongside highly skilled marketers. You will lead multiple different aspects of the marketing mix, including interactions with customers and insight generation, operational planning and tactical execution.

**WIN**

**What we expect of you**

We are all different, yet we all use our unique contributions to serve patients. What we seek in you as an experienced professional, are these qualifications and skills:

- Extensive marketing experience gained within pharmaceutical sector - Ophthalmology and/ or rare disease experience is required
- Launch experience
- Fully fluent in regulatory frameworks and ABPI code of practice
- Experience of working with and leading a cross functional team
- Experience of working with and driving Omni Channel engagement
- Excellent communication skills with ability to influence
- Marketing, business or life sciences degree

**THRIVE**

**What you can expect of us**

As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being.
- Vast opportunities to learn and move up and across our global organization
- Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table and act
- Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

**LOCATION **Ability to work flexibly from home with regular office work either from our Cambridge or Uxbridge next generation workspace.

**APPLY NOW**

**for a career that defies imagination**

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

**EQUAL OPPORTUNITY STATEMENT**

Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.