Digital Marketing Executive

With a growing portfolio of clients, our client is actively seeking for an enthusiastic and experienced Digital Marketing Executive to join our marketing team in support of our growth strategy. You will be responsible for bringing internal and externalideas to life through the implementation of SEO and PPC best practices. This role requires a hands-on approach using technical innovation and creative thinking to deliver thriving, results-driven SEM campaigns.
- **Please note: This is an office-based role
**_Our client is an award-winning, integrated digital marketing agency, specialising in Design, Development and Search Engine Marketing (PPC & SEO). They are a dedicated team of professionals who are proud to deliver bespoke digital marketing solutionsfor their clients.
Benefits - aside from working with a really friendly bunch of people:

- 31 days annual leave including Bank Holidays
- An extra day off for your Birthday
- Training and support will be provided throughout your career including regular 1-2-1s and an annual personal development plan.
- Flexibility when you really need it
- We are located in one of the nicest business locations in the Peterborough area with a modern gym and country park on the doorstep
- On-site activities available such as table tennis & video games - we’re a competitive bunch
- Workplace pension optional.
- Situated close to the A1 and A47 and only 45mins from London by train.

**Responsibilities**:
Your role will involve managing the online presence for a varied portfolio of clients to support both paid and organic SEM strategies. You will be working alongside a talented team of passionate and friendly digital marketers, designers and developers.
- Ensure that client performance is at an optimal level to achieve all outlined KPIs.
- Conduct keyword research to guide content strategy
- Optimise website and social content, write new web content, landing pages and paid search copy
- Ensure all outlined roadmaps & strategies are followed and provide recommendations if required
- Support ongoing client retainers to ensure both protection and growth
- Highlight, identify, and recommend key results-driven growth opportunities
- Review and flag potential issues at the earliest point in a client’s campaign lifecycle
- Share best practices and solutions with other internal departments
- Support with some PPC tasks will be required as part of your duties - PPC experience is desirable but not essential. _
- Launch and optimise PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords)
- Be involved in keyword selection and audience targeting
- Monitor budgets and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management/client review
- Write attractive and concise copy for adverts
- Keep up to date with AdWords Search and Display PPC and SEM trends

Required Skills
- E-Commerce experience is beneficial
- Experience conducting SEM audits and providing strategic recommendations with the team’s collaboration.
- Strong knowledge of G Suite and web audit/analytics tools (e.g. Google Analytics, WebTrends, SEMRush, Screaming Frog, MOZ, Majestic etc.)
- Knowledge of SEM best practices: trends, search engine algorithms, ranking strategies
- Strong business writing skills and ability to produce high quality reports
- The ability to work as part of a team and as an individual
- Project coordination/management skills and the ability to manage multiple tasks
- A demonstrable track record of providing ROI through SEM strategy
- Excellent interpersonal, time management and communication skills.
- Ability to create/manage backlinks and link-building campaigns
- 1-2 year’s experience specialising in SEO _*additional PPC experience is desirable but not essential_