Social Media Executive

**We are looking for a Social Media Executive to join our marketing team to cover all aspects of our socials**

**Location**: Edinburgh or Bristol, UK - Hybrid Remote

**Contract**: Permanent, full time

**Salary**: Up to £27k if you have all the skills and experience we are looking for

**About Vaarst**

We are **Vaarst**, a technology company building cutting edge products to solve real-world problems, using techniques in **artificial intelligence, **autonomy, and computer vision.

We have a core focus on helping the world become a cleaner, greener, and safer place. We seek to deploy technology for good.

We are committed to building an inclusive workplace and flexible workplace that brings the best out of our people.. Our approach is hybrid-remote with 2-3 days a week in our state-of-the-art Bristol Office Hub, designed with creativity, productivity, and wellness in mind. We understand everyone is different and we’ve designed policies to support our whole workforce in establishing a great work-life balance. We support and encourage applicants of all genders and backgrounds.

**The Role**

We are looking for a highly motivated **Social Media Executive** to join our team in either Bristol or Edinburgh.

This role will be working within our marketing team at Vaarst to be at the forefront of our plotting our media journey and showcasing our brand stories and development via our social channels.

A qualified marketing communications, journalist or creative writing executive with experience in social media content creation, you will put your skills to great use overseeing our companies presence on a multitude of public platforms.

As our social media executive you will create exciting content, analyse feedback and report on the uptake and effect your work is having on growing our following and name within the key market places we operate within.
You will find an excellent balance between the creation of frequent and business updates and compelling content, whilst maintaining our customers’ interests and engagement ensuring content is posted at the best times to capture interest across a growing social followers presence over various media platforms (LinkedIn, Twitter, Instagram to name a few).

You will get to travel across our various office locations to interact with our industry leading technology and project teams, capturing progress of developments and social media worthy news to ensure our customer (both present and future) are fully aware of what we are working on to bring added value to their organisations.

**Responsibilities**

We work in an exciting and dynamic environment where every day is likely to be a little different but here are some of the main responsibilities you will have in the role:

- Create written content, articles, videos and animations that are in line with our customer tone of voice, company persona and drive a call to action by the reader to explore our company further via website visit or lead generation.
- Optimise content for publication across various social media sites and platforms
- Schedule copy and release at optimal times for capturing customer engagement and interaction
- Collaborate with Public relations appointed agencies
- Find and build lasting relationships with industry leading multimedia videographers and multimedia designers
- Monitor user engagement and feedback on posts whilst analysing and reporting effects of publications on follower numbers, website traffic and lead generation/opportunities.
- Maintain a secure database of media platform login credentials.
- Maintain and monthly budget report and assist in annual spend forecasting.

**About you & what you will bring**

We’re looking for an experienced and talented **Social Media Executive** who has what it takes to make a real impact in this role. If you have experience in any of the following, we want to hear from you:

- Aptitude, willing to continue learning and a desire to succeed
- Degree level education or equivalent industry experience in marketing communication skills, creative writing, journalism or similar.
- Experience as a social media executive at a similar company or within a similar industry (desirable).
- Expert knowledge of social media sites and algorithms.
- Sound understanding of the process required to create, distribute, monitor and feedback the effect of paid content and social media campaigns.
- Ability to write compelling, attention-grabbing articles.
- Appreciation for innovative technology and ideas
- Ability to work occasional overtime to accommodate different time zones.
- Willing to travel between offices, trade shows and project locations to capture the best content possible

**Application Process**
- A short 20-minute phone screen with our HR partner. We will tell you more about our role, the team and business, and allow us to learn more about you, why you applied, and what you can bring to Vaarst. You’ll have the opportunity to ask any questions you have.
- CCAT A