Marketing Executive, North America

Kaplan Language Group (KLG) is a leading business in the language travel industry, providing high quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages.

With more than 130 combined years of experience and thousands of happy and satisfied alumni, KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to their needs and goals.

As one of the largest providers in the sector and as part of Kaplan Inc, a large US-listed business, the Kaplan Languages Group is ideally placed to meet the high demand from students now wishing to travel abroad and get back into the classroom to build their language skills.

We are looking to appoint a Marketing Executive for the North America markets. Reporting directly to the Marketing Manager, who is based in Bogota, you will be joining our London-based Marketing department which is part of the wider global Marketing team. The team is multilingual and multinational, made up of market and channel experts and would offer an upcoming marketer a great opportunity to learn and develop their career.

**Duties and responsibilities
- Support in the development and implementation of the Regional Marketing Brief with focus on high growth in revenue and ROI in marketing costs.
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partners
- Communicating with target audiences and managing customer relationships
- Liaising with the internal agency for development of marketing channels: SEM, SEO, Social Media, Content, Analytics, Website management, Design and Offline ventures
- Organizing events such as conferences, seminars, receptions and exhibitions
- Lead the project management of the website, landing pages and content initiatives including the blog
- Support the development of the Performance Media strategy in conjunction with the internal team, supporting the optimization of the campaigns.
- Support the development of SEO strategy in conjunction with the SEO Manager, seeding content and link building
- Create, execute and report results on CRM and Social Media calendar plans to support Marketing and Sales campaign
- Localisation (and/or translation) of Global campaigns and Marketing assets
- Sourcing and securing affiliation partnerships/influencers
- Arranging the effective distribution of marketing materials
- Contributing to, and developing, marketing plans and strategies
- Evaluating and optimizing marketing campaigns
- Monitoring competitor activity
- Supporting the marketing manager and other colleagues

**Person Specification**

**_
Essential_**
- High levels of energy and self-motivation
- Self-aware, with strong team working skills
- Ability to work autonomously
- Innovative and creative approach to marketing challenges
- Experience with website analytics tools
- Knowledge of HTML and experience of using a CMS
- Project management skills, with proven ability to prioritise workload and deliver work to deadline
- Fluency in English
- Bachelor’s degree or above (or relevant experience)

**_
Desirable_**
- Understanding of the education travel industry
- Other languages (Spanish desirable)

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Applicants must be able to provide proof of eligibility to work in the UK._**

**About Kaplan International Languages.**

Every year, Kaplan International Languages (KIL) helps students from various countries to develop and improve their English language skills. With a network of schools spanning 6 countries, KIL has the largest presence of any international language school in the English-speaking world. Our schools are in vibrant, sought-after and convenient locations, providing our students with the right environment to achieve their goals. We offer a wide selection of courses from General English and exam courses through to 8-month intensive programs.

As part of Kaplan Inc., KIL is proud to share in the Kaplan tradition of academic excellence, standing alongside other established education institutions like Kaplan Financial, Kaplan International Pathways, Kaplan Test Prep and Kaplan Professional. Kaplan Inc., which is owned by Graham Holdings, is one of the world’s largest providers of education and training. It has an 80-year history of expanding access to academic opportunity and global revenues of more than US$2 billion. We are proud to have recently welcomed ESL Education and Alpadia Language Schools into the Kaplan International Group.

£31,000 Per annum