Social Media Marketing

2 weeks ago


Manchester, United Kingdom Eco4 scheme Full time

**Job Overview**

We are seeking a creative and driven Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, build community trust, and engage our audience—especially around key initiatives such as energy efficiency awareness and government-backed support schemes like ECO4. You will work closely with various departments to ensure a cohesive and impactful online presence, utilising your skills in public relations and social media management to foster community engagement and drive traffic to our platforms.

**Responsibilities**

Develop, implement, and manage social media strategies across platforms including Facebook, Twitter (X), Instagram, and LinkedIn—with a particular focus on promoting home energy improvement initiatives aligned with ECO4 goals.

Create engaging, informative, and shareable content that resonates with our target audiences, such as energy-saving tips, grant eligibility awareness, and success stories of ECO4 beneficiaries.

Monitor social channels for emerging trends, feedback, and public sentiment—especially concerning government assistance programs or changes in environmental policy.

Analyse performance metrics to assess the effectiveness of campaigns, especially those related to ECO4-related messaging, and adjust strategies to improve impact.

Collaborate with the marketing and outreach teams to ensure social media efforts align with larger campaigns promoting sustainable living and accessible energy upgrades.

Respond promptly to comments and messages, offering guidance on schemes like ECO4 and directing users to the appropriate resources.

Stay updated on industry trends, social media best practices, and developments in public funding schemes such as ECO4 and other energy-saving initiatives.

**Job Type**: Fixed term contract

Work Location: In person



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