Customer Abm Executive

**Role Introduction**:
**Overview**

We are looking for an** experienced ABMer **to join our customer marketing team who understands how to execute and manage ABM campaigns at both a 121 and Cluster level at scale across our markets.

You will be a good curious marketer with business acumen and strong stakeholder management skills.This role will lead the execution of ABM programs to meet the growth objectives of the business, with a strong emphasis on driving pipeline generation, revenue and improving retention.

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**What You Will Do**:

- **Responsibilities**
- ** Strategy**: Roll out the defined ABM strategy and operating model that will support growth of Advanced
- ** Lead Generation**: Responsible for a number. Execute a blended ABM demand gen model across the marketing funnel from brand awareness through to consideration, successful closing, and advocacy
- ** Content Development**: Understand the customer journey and create customised content to help guide customers through the buying cycle
- ** Marketing Performance**: Manage metrics-driven budget planning, execution, and continuous ROI analysis.
- ** Best practice**: Stay up-to-date on industry trends and best practices in ABM and share insights with the broader marketing team

**What You Will Have**:

- **Experience/Attributes**
- A strong track record in ABM marketing working closely with sales teams in executing programs that accelerates pipeline, driving retention, and customer engagement
- Solid understanding and experience of a ABM tech stack preferably Tech Target
- Clear track record and understanding of solution-based marketing communications
- Demonstrated self-starter with an ability to manage and motivate staff
- Strong analytical skills and experience using data to optimize marketing efforts
- In-depth understanding of sales - what drives salespeople, how to communicate with them, and the details of the sales process - supporting the need to drive to a quarterly number
- ** Qualifications**:
**Basic**:

- Proven professional experience in the tech industry
- Proven experience in ABM marketing roles and qualifications a bonus
- Proven experience managing multiple stakeholders within a matrix organisation and working well with Sales
- Experience in Software industry
- Marketo experience is a plus

**_
We are looking for a senior marketer who brings:_**
- An ABMer who is passionate about innovating and delivering business value
- Highly analytical, confident using data and insight to drive action
- Demonstrate curiosity, tenacity, commitment to deliver and be accountable for results
- Experience of successful collaboration - specifically in working with sales teams
- Strong ability to influence and work collaboratively with people at all levels and functions

**Key Performance Indicator Examples**:

- KPIs across Revenue, Reputation and Relationships
- Sales and stakeholder confidence in marketing

**What We Do For You**:
**Wellbeing focussed** - Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral- ** Generous Annual Leave** - 25 days of annual leave, plus public holidays and the ability to buy additional days
- ** Employee Assistance Programme **- Free advice, support, and confidential counselling available 24/7 through Care First

**Personal Growth**:

- Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally- ** Development Programmes **- From Future Managers to Leadership Training, our development programmes help you get where you need to go
- ** Profit Share **- Our Group-wide bonus scheme enables you to reap the rewards of your success

**Financial wellbeing -** We understand as well as your mental wellbeing, your financial wellbeing is really important- ** Pension Scheme** - Our plan with Scottish Widows offers 5% matched contribution by the company
- ** Income protection insurance **- Providing you with support and assistance when you need it most

**Recognition **- Highlighting and rewarding the great work our people do- ** Top Achievers Club** - Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees - read about what it’s like
- ** Clear Review** - Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

**Making a Difference** - we provide opportunities to help our people make a difference to the causes they care about- ** MatchIt** - Fundraise for a cause close to your heart and Advanced will match part of the funding
- ** Volunteering Time** - Our volunteering leave scheme allows you to use your time to help those who need it
- ** Pennies from Heaven** - donate the pennies from your pay check to help make a difference without lifting a finger

**Who We Are**:

- We are one the UK’s largest tech companies, and our products sit at the heart of some of the country's best-known busin