Midweight Copywriter

4 days ago


London, United Kingdom Kao Full time

**The role**:
**What you will do**:

- Working alongside the Senior Editor, produce headline and supporting copy for in-store POS for our campaigns, ensuring that they answer the commercial brief while also building a strong narrative story which reflects the luxury positioning of the brand.
- Produce copy for digital and print marketing materials which is persuasive, on-brand and adheres to tone of voice and all copy guidelines.
- Proofread copy supplied by internal stakeholders as well as third party partners to ensure that it reflects the luxury positioning of the brand and adheres to all copy guidelines. Feedback changes in a way that clearly explains the amends made.
- Work with the Editor to maintain all copy guidelines so that they remain relevant, accurate and appeal to our audience.

**What you will need**:

- Similar midweight experience of at least 2-3 years, working at a luxury retail/commerce brand or agency (beauty/fragrance experience is a bonus) writing marketing copy across a range of touchpoints. An innate understanding of and background in social media platforms is preferrable.
- An incredibly organised, collaborative and proactive writer with meticulous attention to detail and quality, and a brilliant communicator. Excellent time management is a must - being flexible and able to prioritise workload.
- A natural creativity and ability to generate original, impactful content.
- Experience in using a range of content management systems, SEO and conversion-driving communications. Show a strong understanding of using ChatGPT prompts to maximise time and efficiency and knowledge of A/B testing for marketing copy effectiveness.
- A genuine passion for fragrance, skincare and beauty, staying abreast of market trends, industry innovations, product launches etc., and feed ideas, with a POV, back to the wider Editorial, Creative and Digital teams.



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