German Speaking Content Executive

2 days ago

London, United Kingdom Aspire Full time

The client is a business growth and destination agency for London, their aim is to create economic growth that is resilient, sustainable and inclusive. They are a social enterprise funded by grants, partners and a portfolio of commercial ventures.

As a key focus, the client has a brand new Visit London Growth Strategy, therefore the French and German markets have huge potential to increase traffic and revenue to the websites in the coming years.

Therefore they would like to hire a **Content Executive** who is fluent in German to have the chance to play a defining role by managing one of these websites to reach its potential.

From creating a data-led content strategy, to updating and maintaining key content, you will identify and deliver what's needed to meet company goals. You will ensure that content is of high quality, it inspires target audiences to choose London, and encouragesthem to book memorable experiences.

This is full time permanent contract offering a remote/office working hybrid and a basic salary up to £28,5k

**Responsibilities**
- Be the Visit London Growth team's expert on German target audiences and how to reach them.
- Lead and deliver content on the German language version of the websites including: scope, translate, write, optimise, maintain, and build content.
- Produce content using Sitecore CMS, our in-house database and other systems.
- Audit the German website to identify existing content, prioritise updates and scope new content based on analytics, conversions and search volumes.
- Work closely with an external translation agency to outsource translations and to check completed tasks.
- Use SEO tools to generate insights: source keywords, trends, and competitor research.
- Source, edit and upload imagery - adhere to GDPR compliance and image best practice.

**The Person**
- Fluency in written and spoken German and English
- Experience in managing website content for a consumer audience
- Knowledge of key SEO techniques and ability to confidently self-serve SEO data to generate insights
- Experienced writer and content producer who can create content independently from start to finish: scope, research, write and build content
- Strong planning and project management skills
- Customer first and data led ethos, using audience data to inform activity and achieve goals
- Excellent editorial skills?and exceptional attention to detail?
- Content management system (preferably Sitecore)?and database experience??
- Experience sourcing, curating and repurposing copy and images
- Proficiency in Microsoft Office,?especially Excel, Word, and?PowerPoint??

We Are Aspire Ltd are a Disability Confident Commited employer

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