Pr Specialist

In this role, you will report to the EMEA PR Lead, and work closely with our supporting PR agencies, Field Marketing, Content, Sales, Recruitment/Brand Talent and other marketing functions. As a PR Specialist, you will help implement, run, and drive Snowflake’s PR strategies in EMEA and build strong relationships with key business and technology media to tell our unique story to the public. You will also live Snowflake’s customer-success centric culture and build lasting relationships with Snowflake customers, while creating strong brand champions eager to share their stories in the press.

If you are a detail-oriented self-starter with a strategic mind, keen eye on detail, strong relationship-building skills, a good understanding of the media landscape, and a track record of executing successful public relations and strategic communications programs, this is a great opportunity for you

**RESPONSIBILITIES**:

- Build, maintain, and value positive relationships with the business and tech media
- Close alignment with marketing functions (product marketing, content marketing, customer marketing etc) to develop and execute public relations plans to support Snowflake’s products and technologies.
- Ensure good relationships with senior country leaders to understand what stories to drive in the media.
- Develop unique stories and programs that spotlight Snowflake’s innovation through product launches and regular, day-to-day PR activities.
- Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives.
- Work as a key member of the broader corporate communications team, offering collaboration, ideas, and support beyond the products and technology.
- Good planning and understanding of budgets to develop year-long PR programmes.

**AS A PR SPECIALIST, YOU WILL**:

- Help develop localised media stories and narratives for the EMEA region that align with corporate messaging - help from planning stages through execution, tracking, reporting and performance analysis.
- Prepare press materials that are effective and accurate, including press releases, media backgrounders, pitches, blogs, bylined articles, messaging sessions, and review content.
- Manage Snowflake’s EMEA PR Calendar and support with quarterly and YoY reporting.
- Serve as the main contact for our external PR agencies in our growth markets, managing day-to-day relationships and ensuring that brand guidelines and key messages are consistently followed.
- Work as the liaison between external agencies and internal Snowflake stakeholders to facilitate media opportunities.
- Work closely with the customer marketing team to drive customer advocacy such as speaking/media opportunities and testimonials. Putting customers first is at the heart of everything we do, so maintaining and developing new customer relationships is a must.
- Report into the EMEA PR lead, ensuring clear communication on focus areas, deliverables and strategic planning and execution.

**OUR IDEAL PR SPECIALIST WILL BE**:

- Highly organised, self-directed and passionate about showcasing Snowflake’s amazing momentum to the public.
- Strong project management skills, initiative, attention to detail and the ability to work under pressure independently and as part of a team, while juggling and meeting multiple deadlines
- Analytical skills to measure and report on efficacy of PR campaigns and SOV
- Creative thinker with both short and long-term strategic vision to help reach communication goals
- A team player with a strong history of execution and a demonstrated ability to work cross-functionally
- 3-5 years (or more) of PR or agency experience in the tech sector (preferably B2B)
- Experience in media relations, pitching, ghost writing, etc.
- Comfortable working in a small but rapidly growing company environment
- Excellent communication skills and strong writing skills
- Understanding of social media/content platforms (such as Linkedin, Twitter and even newer platforms such as Reddit and Medium)
- BA/BS degree or equivalent experience
- French and/or Spanish language skills are a 'nice to have'

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?