Retail Experience Marketing Executive

5 days ago

London, United Kingdom Estee Lauder Full time

**Jo Malone London**: Jo Malone London is a British fragrance house known for elegantly simple scents with unexpected ingredients and a unique twist. As well as coveted colognes, Jo Malone London creates luxurious scents for bath, body and home. Distinctive yet understated. Perfect alone or artfully layered with Fragrance Combining. Synonymous with gift giving, Jo Malone London is a thoughtful and generous statement, from a small token to the grandest of gifts. Wrapped in our iconic cream and black box, tied with grosgrain ribbon. Always elegant. Always appreciated. **WHAT THIS ROLE DOES**: **Marketing Strategy and Execution** - Develop and implement strategies for retail moments and everyday gifting. - Support activations that deliver exceptional consumer experiences. **Content and Campaign Management**: - Coordinate consumer events and experiential marketing activities. - Lead communication efforts to maximize event visibility and engagement. **Retail and Digital Marketing**: - Partner with key retailers to ensure brand visibility. - Track, report, and optimize marketing initiatives based on insights. **Retail Moments Strategy & Plans**: - Develop and support retail moments calendar covering seasonal, cultural, and mindset occasions. - Drive everyday gifting initiatives including birthday gifting programs. - Analyse campaign performance and market trends to inform strategy. - Partner cross-functionally with JML teams to deliver consistent, impactful campaigns. **Consumer Eventing**: - Support planning and execution of consumer events (in-store and virtual). - Monitor event performance and conduct post-event analysis. - Lead localized consumer activations and support OOH pop-ups and partnerships. **Retail Experience Innovation & High-Touch Services**: - Assist with developing personalization and high-touch experiences. - Support the transformation of Jo Malone London’s Loyalty Programme. - Report on retail trends and consumer behavior to inform innovation. **Retailer, and Pureplayers Collaboration**: - Execute marketing activities with retailer partners. - Build strong relationships with local retailers (Jarrolds, Voisins) and landlords. - Assist with bi-annual retailer strategy presentations. - Localize and adapt global marketing content. **WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE**: - Excellent communication skills, written and verbal. - Highly organized with the ability to manage multiple projects. - Analytical mindset with comfort working with data. - Strong collaborative spirit and "can-do" attitude. - Passion for the luxury and retail industries. **COMPENSATION AND BENEFITS**: - _Hybrid Working (2 days WFH, 3 days office based)_ - _ 25 Days Annual Leave (exc. Bank Holidays)_ - _ 1 day Annual Leave to celebrate your birthday_ - _ Holiday Purchase opportunity_ - _ Bonus Opportunity_ - _ Ability to work Remotely/Abroad up to two weeks per calendar year _ - _Summer Fridays_ - _ Generous Staff Discount_ - _ Mental Health Wellbeing Initiatives _ - _Benefits platform with exclusive discounts and offers_ - _ Employee resource groups _ - _LinkedIn learning_

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