Marketing Lead

**Overall purpose of role**

The Marketing Lead - UK & Crown Dependencies (CDs) will develop and execute the marketing strategy for these regions, ensuring alignment with the global marketing strategy and with PBWM’s strategic and commercial objectives. They will be responsible for reinforcing Barclays’ market position in private banking and wealth management across the UK & CD amongst HNW and UHNW individuals, family offices and institutional clients with upwards of £1m investable assets.

Strong stakeholder management and people leader skills are essential, with experience of leading high-performing teams of marketeers and fostering a culture of innovation, and continuous improvement.

**Key Accountabilities**
- Strategic Marketing Leadership: Be the Marketing Business Partner to the UK and Crown Dependencies businesses. Be part of developing a comprehensive marketing strategy for PBWM and leading the execution of the strategy across the UK and Crown Dependencies markets.
- Be part of developing a comprehensive marketing strategy for PBWM and leading the execution of the strategy for the UK and Crown Dependencies across multiple channels ensuring the continuous improvement of marketing efforts for these regions.
- Develop marketing campaigns tailored to target audiences across the PBWM client continuum which includes HNW/ UHNW individuals, Family Offices and institutional clients giving direction where needed on regional budgets, priorities and resources.
- Client Acquisition and Retention: Develop strategies to drive acquisition and deepen client engagement by focusing on seamless, personalised and proactive marketing initiatives, events and relationships. Identify and manage strategic partnerships to elevate the Bank’s visibility and cultivate new business opportunities.
- Brand Positioning: Ensure a consistent and engaging brand experience across all PBWM client touchpoints. Drive reappraisal of the brand as the investment partner for clients, their families and the next generation.
- Leverage real-time data insights and segmentation models to deepen client engagement and deliver sustained client acquisition growth, to inform strategy and enhance PBWM’s positioning in the UK & CDs. Shape persona specific strategies measuring effectiveness and optimising impact adopting a data led approach to the allocation of resources and budget.
- Compliance: Maintain expert knowledge of marketing regulations (e.g. cross border financial promotions rules, GDPR, PECR) taking responsibility for ensuring we are meeting cross border compliance requirements.
- Build and manage relationships with third party agencies for design and other marketing services.
- Stakeholder Engagement: Collaborate with, and influence, a range of stakeholders across PBWM, Barclays UK, Corporate Bank, Investment Bank, Chief Operating Office and Group Brand & Marketing.
- Leadership: Lead, inspire and mentor a high-performing team of marketeers, providing support and development to team members and sharing best practice. Champion a client first mindset and foster a culture of innovation and excellence

**Purpose of the role**

To develop and implement marketing strategies to promote brand, products, and services across various markets

**Accountabilities**
- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
- Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximise ROI.
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

**Director Expectations**
- To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
- They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategi