Global Programmatic Account Manager

5 days ago


Acton, United Kingdom Zenith Global Full time

The role is an exciting opportunity to work on a client that is transforming its business and be a part of facilitating their digital step changing process. Nomad Foods is a leading frozen food company with brands like Birds Eye, Goodfellas, Iglo, Findusand Aunt Bessie’s; the company is at a key stage in their marketing journey and see Zenith as a key partner to help facilitate their evolution to become the best in class in the FMCG industry.

Nomad Foods are looking to consolidate all their digital spend across EMEA. The purpose of the Programmatic Account Manager role in Zenith’s Global team (based in London) is to manage programmatic campaigns for the EMEA Digital Hub being set up for NomadFoods.

This is a recently created role, which will report into the Programmatic Director.

The more detailed responsibilities are outlined below.

**Team/Department Profile**:
**Responsibilities**:

- The Programmatic Account Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up.
- Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Execute and manage his/her client portfolio effectively using demand side platforms:

- Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support
- Oversee /work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.
- Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward
- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
- Supporting the Programmatic Director on areas that will further the Zenith Media programmatic offering (e.g., improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on awardentries and case studies)
- Attend relevant internal, client, tech and supplier meetings as appropriate
- Design measurement solutions that demonstrate the efficacy of campaigns
- Create documents to showcase performance and provide in-depth analysis of results
- Managing two programmatic account executives
- Line management of programmatic account executives, with responsibility for their wellbeing, workflows and learning and development
- Cascading best practice down to programmatic account executives, inclusive of financial due diligence and the completion of administrative tasks.

**Qualifications**

Most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.
- Strong Programmatic knowledge and skills, experience in Programmatic trading with a proven track record in managing successful campaigns
- Self-driven, results-oriented, solutions-focused with a positive outlook
- Proficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscape
- Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
- Advanced presentation skills
- Advanced communication and writing skills - working across the team, within the wider agency, with clients and media owners
- Strong analytical thinking and mathematical skills (knowledge)
- Demonstrated critical thinking and problem-solving abilities.
- Consistently over-delivering on client objectives
- The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
- Excellent project management skills to prioritise tasks
- Be confident working with numbers and large amounts of data
- Be able to adhere to processes and best practices
- Highly organized, capable of working independently and as part of a team



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