Digital Marketing Coordinator
1 day ago
**Digital Marketing Coordinator**
My client are looking for a Digital Marketing Coordinator - Search Coordinator to join their team across two locations.
Reporting to the Head of Marketing & Business Development and lead the growth of the organisation through organic and paid digital marketing, by implementing and managing the strategic plan.
Responsible for collating and analysing data from all relevant data sources and generating regular reports to enable the marketing department to make informed data driven decisions to maximise performance.
- To work closely with external agencies and internal teams to develop, create, and implement content for websites to optimise SEO and maximise conversion.
- To work alongside the agency to devise, implement and manage PPC strategy, and provide analysis and recommendations to improve campaign performance.
- To work alongside the agency to devise, implement and manage digital display advertising and paid social media campaigns.
- To work alongside the Helpline Team to oversee, map and develop the customer journey using the CRM; and analyse customer engagement to plan, deliver and measure success of marketing activity.
- To work closely with internal teams to oversee customer review platforms.
- Oversee management of my clients business profile on Google Business and ensure posts are up to date.
- Effectively and accurately monitor spend a cross multiple channels.
- Create, develop, and deliver effective reports and analysis of all organic and paid media channels, and assess against specific goals, campaign performance, and website traffic to optimize all campaigns.
- To stay abreast with the latest techniques and trends and ensure my client continue to deliver an outstanding service.
- Maintain and manage databases.
- Support development of online services on integration of website with IT systems.
- Ensure digital marketing activities comply with legislation and that data is compliant.
**Key Knowledge, Skills and Experience**:
- Ideally educated to degree level and/or equivalent current digital marketing practices.
- Minimum 2 years’ proven working experience in digital marketing.
- Knowledge of ASANA or similar project management system.
- Advanced knowledge of Google Analytics, Google AdWords, Google Tag Manager and Data Studio reporting dashboards.
- Advanced knowledge of Excel.
- Extensive knowledge of Microsoft 365.
- Experience overseeing CRM.
- Practical experience of HTML and WordPress.
- An ability to deliver under pressure and respect deadlines.
Annual basic salary circa 35k plus benefits
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