Global Data and Analytics Director

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
Coty is one of the world’s leading beauty companies with approximately $9 billion in revenue, a rich entrepreneurial heritage and an iconic portfolio of leading brands. They are the global leader in fragrances, with the number two position in salon hair andnumber three in colour cosmetics. They are one of Zenith’s top global clients with over 40 markets as part of our network to date. Coty has an iconic portfolio of more than 60 brands organised into: - Luxury Fragrances (e.g., Gucci, Burberry, Calvin Klein,Chloé, Marc Jacobs, Hugo Boss) - Consumer Beauty, including cosmetics, skin and body care (e.g., Max Factor, Rimmel, CoverGirl, Sally Hansen, Adidas)

As the Global Data and Analytics Director you will be responsible for building data and analytics strategies, measurement frameworks, and setting measurement KPIs for campaigns and business goals.

Having an agency background is essential as you will use your knowledge of media buying, planning and activation to provide actionable insights and recommendations in collaboration with the performance and insights teams.

Using your previous management experience you will lead the data and analytics team.

The Global Data and Analytics Director role will be responsible, but not limited to the following:

- Responsible for management of the data and analytics team.
- Responsible for building data and analytics strategies, measurement frameworks, analytics models & setting measurement KPIs for campaigns and business goals.
- Responsible delivering data analytics projects including but not exclusive to dashboards, and planning metrics
- Responsible for presenting complex data and analytics concept in a simple format to internal and external stakeholder for approval.
- Responsible for setting the annual data and analytics roadmap and deliverable - Responsible for managing and developing new and relevant data and analytics solutions for improvement of said practices.
- Responsible for working closely with cross functional teams to support, educate and encourage importance of measurement and support better data collection - Responsible for delivering roadmaps, playbooks, and frameworks.
- Responsible for providing actionable insights and recommendations in collaboration with performance and insight teams.
- Assesses digital marketing data and systems and identifies risks and opportunities to enhance capability development.
- Responsible hosting monthly sessions with global and local teams to share knowledge and upskill team members.
- Identifies inefficiencies in data-to-decision processes across digital analytics, personalization, business intelligence, and experimentation domains and recommends solutions to improve.
- Responsible for development of data and analytics team and the ongoing optimisation of data tech stack.
- Identifies inefficiencies in data-to-decision processes across digital analytics, personalization, business intelligence, and experimentation domains (Test & Learn) and recommends solutions to improve.
- Responsible for hosting Quarterly QBRs with client’s collaboration with internal teams.
- Adheres to governance rigor of existing data mart processes, procedures, controls, standards, tools and templates (as required).

**Qualifications**
- Strong understanding of Media buying/planning/activation data - Must have experience in managing internal and external stakeholders 4
- Team management experience
- Must have agency experience
- Be a problem solver with a keen analytics mind.
- Hands-on experience of Analytics tools (GA, Webmaster, adobe).
- Experience of Data visualisation and BI tools such as, PowerBI, tableau, GDS.
- Must have excellent knowledge of Microsoft Excel - Macros, VLookup, pivot tables etc.
- Beneficial to have experience and knowledge of AWS/or other cloud service, backend + front end experience of Digital AD platforms - Double click, adwords, DSPS, trade desk, amazon.
- Beneficial to have advanced analytics experience and model building such as - Clustering, CLTV, Rates of diminishing returns, Correlations etc.
- Beneficial to have practical knowledge of coding languages such as Python, SQL, VB etc.

**Additional Information**

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovationand best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.