Senior Communications Consultant

Job Description Summary

**Job Description**:
Aegon is an international provider of life insurance, pensions and asset management, with businesses across multiple countries in Europe, Asia and the Americas. In the UK, we look after £215 billion assets (as at December 2021) on behalf of savers and investors.

We want to help people achieve a lifetime of financial security - even if the unexpected happens. We’ve led the way in innovation that can make people’s financial assets work smarter as well as harder. Our retirement products make planning for the future simple, easy, and fulfilling, while our online technology provides one-stop access to a universe of investment opportunity. And our wide range of protection solutions, help provide families and businesses with a financial safety net when it’s needed most. Which together, can help improve our customer’s financial wellbeing and bring them closer to their financial goals.

Distribution and Marketing deliver Aegon’s commercial outcomes through promotion of the brand, products, and services. The Marketing function drives the innovation, development, and delivery of our propositions to our adviser, employer and customer audiences and is responsible for:

- The end customer proposition and ensuring that Aegon UK delivers a compelling customer promise and proposition in line with its strategy.
- The Aegon brand in the UK and the design, development, planning, delivery and evaluation of all strategic and tactical communications activity.
- Having a clear retention strategy which meets the needs of the customers Aegon serves.
- Ensuring that Aegon delivers good customer outcomes and treats customers fairly.
- Marketing Communications is the central hub of ‘comms’ activity, directing and controlling external communications to advisers, customers and our markets.

The Marketing department is split across different locations in the UK, so travel may be required from time to time.

Summary of role:
To support the Communications Manager in the development of channel-specific marketing communications, including;
- Planning: ensure communication activity is planned and delivered to timelines inputting into a rolling monthly delivery plan of activity.
- Communications: Develop and deliver effective and compliant communications, campaigns and projects, including changes and improvements to propositions and campaigns.
- Quality: Adhere to brand standards and reflect our customer promise.
- Measure and reporting: Measure, evaluate and report on planned activities.
- Efficiency: Manage within agreed budgets, track and report effectiveness of activity, and complete invoicing and purchase processes effectively
- Governance: Adherence to Conduct Risk requirements and meeting all regulatory and customer-based responsibilities and objectives.

Key Tasks:

- Deliver marketing communications projects within agreed timescales and budgets. Ensure that all communications material produced is developed and delivered in line with group risk policies ensuring appropriate business risk controls, compliance and regulatory requirements are understood and met. Customers should be provided with clear information and kept appropriately informed before, during and after point of sale.
- Lead and co-ordinate marketing communications cross-functional delivery teams as required. Collaborate with internal and external resources (e.g. marketing agencies) to manage planned deliverables. Ensure communication of products and services marketed and sold are clear, fair and not misleading and present an accurate representation for identified consumer groups and targeted accordingly.
- Propose, copy-write and develop creative marketing communications across appropriate media to meet the needs of our internal and external customers, adhering to brand standards.
- Make effective use of customer insight and understand key customer segments to deliver effectively targeted marketing communications.
- Review, analyse and report back results on any delivered campaigns to all key stakeholders along with recommendations for future activity.
- Ongoing maintenance of communication material that supports the overall communications strategy. This includes effective management of any print communications avoiding unnecessary costs (e g wastage, storage, transport, collation, postage costs).
- Analyse complex processes and propose copy for digital customer journeys to help improve the user experience across our digital estate.

**Skills**:

- Copywriting skills across all media, must be particularly strong in writing for digital media.
- Proven interpersonal skills to build relationships.
- Excellent written and verbal communication skills.
- Experience in participating in teams at varying levels, including managing cross-functional teams.
- Have a proactive, initiative-led and flexible approach to work.

Knowledge:

- Very good grammar and understanding of copy writing techniques for different media, part