Assistant Director of Student Recruitment

**Assistant Director of Student Recruitment**

**Exeter, Hybrid (3 days on site)**

**Full-time, Permanent**

**Salary range: £41,434 - £56,059 PA (Dependent On Experience) + Generous Performance Bonus**

Join Our Team as the Assistant Director of Student recruitment at INTO Exeter University

**Are you passionate about higher education and international student recruitment? Do you have a knack for creating innovative marketing strategies and building strong relationships? If so, we have an exciting opportunity for you**

**About the Role**:
As the **Assistant Director, Student Recruitment**, you will play a pivotal role in maximising the recruitment of international students to INTO Exeter University by leading the creation and delivery of an innovative student recruitment strategy across key global markets.

This involves driving and supporting the student recruitment activities of INTO’s in-country sales teams and conducting ongoing market research and analysis to ensure that our Centre has a competitive proposition that is effectively communicated.

Additionally, you will act as an impassioned advocate for INTO Exeter University and Exeter University, building and managing complex stakeholder relationships globally with recruitment, marketing, admissions, and partnerships colleagues at both organisations. This role requires identifying opportunities for collaboration and mutual support to enhance the overall effectiveness of our recruitment efforts.

Key Responsibilities:
**Student Recruitment**:

- Develop and implement an annual data-driven student recruitment strategy to exceed targets.
- Collaborate with global and UK colleagues on market-led recruitment initiatives.
- Lead key university partner recruitment and marketing projects, ensuring alignment with broader strategies.
- Provide top-notch support to in-country sales teams, ensuring they have the tools to promote the Centre effectively.
- Conduct regular competitor analysis and provide strategic input on pricing, entry requirements, and positioning.
- Report on student recruitment performance to senior leadership.
- Undertake international travel for events and support a calendar of recruitment and relationship-building activities.
- Lead inbound familiarisation trips and visits from prospective students and agents.
- Manage complex stakeholder relationships within the Centre, Exeter University, and across INTO teams globally.
- Represent INTO Exeter University in central recruitment forums and projects.

**Marketing**:

- Ensure brand positioning and marketing messaging are impactful in key markets.
- Drive strategic marketing campaigns with INTO’s central marketing team.
- Contribute to the Centre marketing toolkit (brochures, flyers, banners).
- Oversee the creation of student voice marketing content and social media strategy.
- Collaborate with marketing teams at INTO and Exeter University to build strong relationships.

**Management**:

- Line manage a small team supporting student recruitment and marketing activities.
- Oversee the student ambassador resource.
- Manage a large student recruitment and marketing budget, ensuring accountability for ROI.
- Participate as a key member of the Centre’s Senior Management Team, leading and supporting cross-centre initiatives.

**Location**:
Based at INTO Exeter University with opportunities for national and international travel.

This role offers an exciting blend of strategic planning, hands-on recruitment activities, and international travel opportunities. If you thrive in a fast-paced, collaborative environment and are driven by achieving results, we encourage you to apply.

**We Grow Together**

At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students - it’s for our people too.

At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth - for students, our university partners and agents, for each other, and for ourselves - sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.

At INTO, we grow together.

**Job Types**: Full-time, Permanent

Pay: £41,000.00-£56,000.00 per year

**Benefits**:

- Referral programme

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

Work Location: Hybrid remote in Exeter, EX4 4PY