Senior B2B Marketing Executive
2 days ago
**Join us as a Senior B2B Marketing Executive, supporting the EMEA region.** This is a work from home position in the UK with the opportunity for occasional travel.
We’re looking for an experienced Marketing Specialist with Field and Channel distributor experience to join our EMEA Field Marketing team. In this role, you will be a key player on the EMEA Field Marketing Team and will partner closely with the global campaigns and sales teams to build the account-nurturing strategies for our products as well as channel and awareness marketing in the region. If you have a passion for filling the funnel and love to feel the direct impact of your efforts, come join us.
**ROLE RESPONSIBILITIES**:
- Manage marketing campaigns with regional distribution and reseller partners
- Select and deliver relevant content and assets to support Partners as built by the global product marketing teams.
- Conceptualize, manage, and execute a diverse range of marketing programs such as webcasts/webinars, SEM, content syndication and live events.
- Design, develop, and execute a regional partner marketing program for our channel distributors and partners in support of their end-customer acquisition targets and Progress revenue goals.
- Assist in the localization of external-facing partner materials (pitch decks, website pages, datasheets, program description, campaign landing pages, partner case studies, etc.)
- Develop and execute lead-generation programs.
- Manage and develop relationships with agency partners.
- Manage and measure all marketing campaigns and tactics driving to conversion rate increases and funnel optimization
- Leverage positioning, messaging, buyer personas and other information to target segments and generate sales qualified leads.
- Collaborate with and participate in planning and reviews with senior levels of the business unit and marketing management
A STRONG CANDIDATE DEMONSTRATES:
- Approximately 5+ years of demand generation experience with a record of growth and success in scaling new products
- Prior channel marketing experience within a software or technology organization (distribution or reseller environments will be considered)
- Experience building strong relationships in a remote, cross-collaborative setting, and developing and executing integrated campaigns with partners and distribution towards pipeline growth
- Excellent organizational skills and the ability to run multiple projects simultaneously
- Strategic, analytical, and data-driven thinking
- An entrepreneurial spirit and ability to work independently
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