Digital Experience Senior Associate

Company Description:
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 29 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

**Job Description**:
The last few months have been a whirlwind of pitch wins, new hires and expansion for Merkle in the UK; we have made several acquisitions, secured incredible new premises and have attracted renowned experts to diversify our offering. You will join a growing CX function that are all passionate about how to make a real impact through inspiring clients to enhance their digital experiences. There are huge opportunities within the team, so if you want to be part of something exciting, then be prepared to roll up your sleeves and get involved.

Merkle is looking to introduce a DX Senior Associate to its Digital Experience team to work side by side with our diverse range of DX experts, and help shape and deliver differentiating digital experiences for our clients. This person will have at least 3+ years working within digital, including 2+ years working within an insight or data-driven role. This person will previously have worked in a client-facing role.

The DX Senior Associate needs to be agile and comfortable with a diverse and fast-paced workload. This person needs to be outgoing and ready to get stuck in The role requires a balance of creativity & analytical thinking and our new hire will be comfortable with both big picture thinking and turning ideas into practice.

The role entails working across DX strategy, taking into account data-driven UX and UI design disciplines in order to create high-performing Digital Experiences. We are looking for someone to help drive and shape our Digital Experience projects, working closely with the client to understand, define and achieve their strategic goals.

The DX Senior Associate will work closely with the team to manage projects of work that will touch on DX analysis, DX vision and roadmap development, KPI & Design Principle definition, UX including persona development, as well as the technical implementation and measurement of digital experience platforms. Projects will vary from complete re-designs of websites, apps or other digital platforms, to business as usual projects which focus on maintaining and optimising the current Digital Experience.

This role is an opportunity to help with the evolution of the DX team to ensure that our Digital Experiences are always measurable and measured from both a behavioural data perspective as well as a usability perspective, so that we can quantify, manage and optimise our Digital Experience outputs. The DX Senior Associate will work with our analytics teams to bring the data life through visualisation and storytelling.

The DX Senior Associate will work closely with clients as well as across a wide variety of different Merkle teams, both here in London and internationally in order to deliver on our goals. These include but are not limited to; CRO, Analytics, Creative & Media. People & relationship management is central to this role, as well as ensuring that the customer remains at the heart of the decision-making process, always.

Qualifications:

- **What we are looking for in you**
- 3+ years working within digital, including 2+ years working within an insight or data driven role
- 1+ years experience working on website or app based projects
- Be an excellent communicator and feel confident in a client-facing role.
- An inquisitive and creative mind set, with the ability to empathise with the end user
- Proficient use of data platforms such as Google Analytics, Adobe Analytics & Google Search Console
- Confidence to use data insights to define, challenge and support customer & business requirements
- Understanding of core web design, with a background in creating, user flows, process flows & experience maps.
- Understanding of tools such as Adobe Experience Manager or a similar CMS would be nice, but not required.
- Programming experience in HTML / CSS / JavaScript is not required but would be beneficial.
- Preferably, you will have experience working in an agency environment, but this is not mandatory.
- Other responsibilities of the Senior DX Associate wil