Marketing Content Creator

Vacancy Salary

**£Competitive**
- Vacancy Location

**UK-Basingstoke**
- This is a _
- permanent_
- , _
- full time_
- vacancy_
- that will close _
- in a month_
- at 23:59 BST_
- . _

**The Vacancy**

De La Rue’s Marketing team are looking to recruit a Marketing Content Creator. This is a key role with responsibilities that include producing visual content to advertise Currency's social media content, products, events, internal content, and administrative support.

The role requires graphic design experience, organisational skills, creativity, writing skills and a collaborative working style. The administrative part of the role supports key marketing activities and tracks their impact, maintaining a drumbeat of content generation, reporting, and tracking for the marketing function.

This is an excellent opportunity to join an iconic British manufacturer and global leader of Banknotes and Authentication solutions.

It is a permanent role which is full-time, based at our Global Head Office in Basingstoke.

**What will I be doing?**

**_ Content Creation_**
- Produce high quality graphics, infographics, and visual layouts for multi-channel marketing purposes, including social media, website, and collateral. Ensuring the content aligns to the De La Rue brand throughout
- Film and edit Currency and corporate videos.
- Research and writing of content for social media, the Company website, De La Rue’s external magazine and occasional other sources.
- Ensure that content aligns to brand pillars, De La Rue’s messaging framework and existing articles.
- Management of the social media feed building on existing content and ensuring a clear and consistent message throughout. _You should be pro-active about identifying and organizing content around dates that are relevant to De La Rue’s worldwide customers and employees._
- Supporting brand audits and proof-reading of material to ensure consistency of message and alignment to brand guidelines
- Working collaboratively throughout, preparing material in advance, allowing time for iterations prior to sign-off
- **_Content Management_**:

- Maintain the basic website content for the Currency division and Corporate overview pages
- Manage an asset library of approved currency and corporate photos and images for multi-channel use, always thinking ahead and preparing for future needs.
- Manage and develop the marketing SharePoint sites
- Maintaining and updating product information and case studies as appropriate
- Ensure lists of awards and permissions are maintained
- Ensure all appropriate industry awards are applied for
- Ensure key marketing facts and statistics are maintained
- Ensure news alerts relevant to the Currency Division are written and distributed in a timely fashion, creating, and gaining approval for news alerts for new banknotes launches and related initiatives
- **_Monitor the Impact of Marketing Initiatives_**:

- Monitor ROI on marketing activities by tracking performance across all channels
- Reporting on impact and making recommendations for improvement
- **_Administrative Support_**:

- Manage the production, storage, translation and dissemination of product and sales collateral
- Liaise with third parties to arrange for services such as printing of collateral or translation whilst ensuring the services are provided to a high standard
- Sort out logistics and permissions for filming, photography, and market research
- Arrange for samples and collateral to be sent to customers as and when appropriate
- Provide currency and corporate images for the annual report
- Supporting the marketing team with basic desk research and surveys of internal experts as appropriate
- Act as general “go-to” person for internal stakeholders seeking information, documents, presentations, samples, facts, and statistics

**_
Divisional Currency_**
- Support the Divisional leadership team, executing the strategy for Currency in terms of the Central Bank and Security Features/Polymer propositions
- Support and follow the governance and operational disciplines applicable across the division

**What qualifications, experience and skills are we looking for?**
- Some genuine interest/experience in currency
- Educated to degree level or equivalent, ideally in the areas of Graphic design, Digital media, Marketing, History, English or equivalent
- Graphic design experience and qualification essential
- Ability to get to the essence of what is needed for the content/image/graphic
- Strong organisational skills and systematic approach to work
- Exhibits strong ownership for area, ensuring content is done to a high level and signed-off whilst being pro-active to ensure the drumbeat of activity is maintained
- Experience with filming, photography and video editing an advantage
- Familiarity with Adobe products, Sharepoint and Office 365 apps.
- Language skills to support the translation of written content (e.g. into French or Spanish or Portuguese or Russian or Arabic is a ve