Social Media Executive

At Specscart, we’re not just transforming the eyewear industry - we’re redefining it. With a focus on quality, affordability, and style, Specscart redefines the eyewear experience for every customer. From trend-setting designs to personalised service, we're committed to making eyewear accessible to all.

We’re looking for a passionate Social Media Executive to take Specscart’s digital presence to the next level. If you live and breathe social media, love spotting trends before they peak, and can turn creative ideas into scroll-stopping content, this role is for you. From creating reels and carousels to jumping in front of the camera and driving conversations, you’ll be at the heart of Specscart’s storytelling. This is a hands-on, fast-paced role for a creative doer who thrives on results and isn’t afraid to experiment.

**Social Media Executive - Roles and Responsibilities**:

- Plan and create engaging content (reels, videos, carousels, stories, posts) across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
- Support the Assistant Marketing Manager in executing content strategies tailored to each platform while keeping Specscart’s tone cheeky, human, and fashion-forward.
- Produce original photo, video, and graphic content from ideation to execution — including filming, editing, and captioning.
- A strong understanding of evolving algorithms, trends, and cultural moments to adapt content for maximum visibility and organic reach (Instagram, Facebook, TikTok, Youtube, linkedin)
- Maintain and manage the social media content calendar to ensure timely publishing around product launches, campaigns, and trends.
- Monitor performance metrics (reach, engagement, saves, shares, follower growth) and deliver weekly reports with clear takeaways and next steps.
- Contribute fresh, bold ideas in creative brainstorming sessions, always linking them to current cultural and fashion trends.
- Provide day-to-day community management support by replying to comments, DMs, and basic customer queries — always in line with our brand voice.
- Capture content during events, store launches, and behind-the-scenes moments to build authentic storytelling.
- Test and experiment with new formats (polls, quizzes, trending audios) to increase audience interaction and engagement.
- Keep an eye on competitor activity and industry benchmarks to refine our approach.
- Prior experience (1-3 years) in Social Media Executive, Content Creator, or Digital Marketing roles, with hands-on expertise in content creation and social media management.
- Solid video and graphic content creation skills, with experience using tools like Adobe Premiere Pro, Canva, InShot, or similar.
- Good understanding of storytelling, visual composition, and social media trends to craft content that resonates.
- Confident and comfortable in front of the camera for on-ground content capture.
- Detail-oriented, organised, and capable of managing multiple tasks with strict deadlines in a fast-paced environment.
- Excellent communication skills with a proactive attitude toward learning and executing new ideas.
- Open to travel as required for location shoots.

**Points to consider**:

- The position is open for both Full-time & Part-time.
- Job location is Specscart Bury HQ, 10 Union street
- BL9 0NY

**Why join Specscart?**

Joining Specscart means joining a revolution in eyewear. Here, you’ll have the opportunity to be part of a company that’s not afraid to think outside the box, push boundaries, and drive change. If you’re looking for a company where your ideas are valued, your creativity is celebrated, and your impact is tangible, Specscart is the place to be.

**Job Types**: Full-time, Part-time

Application question(s):

- What's your current salary bracket?
- What's your expected salary bracket?
- What would be your notice period?
- Will you be comfortable travelling to different Specscart Stores?
- Will you be comfortable being in front of the camera?