Digital Campaign
2 weeks ago
Hybrid based role - Nottingham / London / Home
Up to £27,000 plus benefits
We have an exciting new role for an experienced marketing professional to join our busy retention team.
Joining us means joining our family. We know lots of companies say that, but we really believe it’s true.
Our teams in Support Centre and our clubs across the country are smart, energised, and passionate about what they do. We know each person here can make a big difference, so we’ll support your professional goals, give you what you need to thrive, and help you accomplish the right results - whatever your role. We’re dedicated to building Bingo’s
Most Exciting Community every single day and making our players feel as much a part of our family as we do.
**About the role**
We have an exciting opportunity for a passionate and enthusiastic Digital Campaign Executive to join our Digital Retention team.
This is a perfect role for someone with well-rounded marketing support experience who is looking to take a step up and be able to own campaigns from beginning to end. You will be helping to execute the full campaign plan, managed by the Senior Digital Campaigns Manager, and have opportunities to own and improve your own areas of delivery.
**Your tasks and responsibilities**
- Reviewing incoming briefs from stakeholders to make sure all the key information is included and the campaign goals are clearly understood.
- Helping to prioritise all incoming briefs and make sure that the highest priority campaigns receive the best promotional placement on site (and in club, if relevant)
- Briefing in copy to support campaigns, ensuring the most important messages are clearly set out and that this follows the brand tone of voice
- Briefing in design for assets which are prioritise key messages and are visually engaging but also follow the Buzz brand
- Liaising with the CMS team who populate the site pages to make sure campaigns are promoted in the right places
- Liaising with the CRM teams to ensure key campaigns are represented correctly on our customer communication plans
- Following quality check processes to make sure all campaign information and assets are correct and compliant
- Attending meetings with other departments to understand how we can support their campaigns and how they can support ours
- Communicating upcoming campaign plans clearly and concisely with stakeholders, in particular the Customer Service and Social Media teams
- Reviewing completed campaigns, summarising results and presenting them back to stakeholders
- Supporting a test and learn approach to campaigns and contribute ideas for future improvements and tests.
- Assisting the wider Retention Team through the completion of admin tasks, split on rotation throughout the team.
**Essential Skills and Experience**
**Essential**:
- Experience of supporting marketing through digital channels, such as on site content and asset creation
- Experience following processes to deliver marketing from initial brief through to post campaign evaluation
- Understanding of the importance of messaging hierarchy to ensure the most important messages are the ones which receive the most focus
- Experience in brand creative and ensuring campaigns are creatively engaging while fitting within the brand.
- Experience in writing clear and concise copy with a high level of accuracy in spelling and grammar
- Experience of presenting campaign metrics and results back to stakeholders and making recommendations for future improvements
- Strong communication skills at all levels
- Organised and able to manage multiple priorities and deadlines
- Can work in a fast paced marketing environment and respond well to changes
**Desirable**:
- Experience/knowledge of the online gaming industry
- Experience working on marketing in a highly regulated industry
- Experience using data and Excel to deliver campaign insights
**Additional Information**
This is an exciting opportunity joining a professional, friendly team.
**Job Types**: Full-time, Permanent
**Salary**: £25,000.00-£27,000.00 per year
Schedule:
- Monday to Friday
Work Location: Hybrid remote in NOTTINGHAM
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