Copywriter & Content Coordinator

Job Title: Copywriter & Content Coordinator
- Reporting To: Head of Content
- Location: Big Motoring World Head Office (Hybrid)
- Salary: £34,000 - £37,000

**About the Role**

We are seeking a talented and strategic Copywriter & Content Coordinator to join our dynamic and fast-growing creative team. This role is ideal for a versatile storyteller with a strong command of content strategy, copywriting, and brand communication. You'll be responsible for creating engaging, high-performing content across a variety of formats and platforms, playing a vital role in how we connect with and grow our audience.

**What You'll Do**

Content Strategy & Brand Voice:

- Champion the Big Motoring World tone of voice across all content types and touchpoints.
- Contribute to the execution of a cohesive content strategy that reflects our brand values and objectives.
- Collaborate with marketing, product, and sales teams to ensure all content aligns with customer needs and business goals.

Content Creation:

- Lead copywriting efforts for campaigns, landing pages, videos, digital ads, social content, CRM workflows, blogs, press releases, and more.
- Produce high-quality, user-focused content that is clear, engaging, consistent, and action oriented.
- Ensure all written materials are optimised for SEO, GEO, accessibility, and user experience best practices.
- Scale in-house content production without sacrificing quality or relevance, keeping audience needs front and centre

Coordination & Execution:

- Support marketing initiatives by ensuring content output meets creative and commercial expectations.
- Maintain and manage a robust content calendar to guarantee timely and coordinated delivery across channels.
- Collaborate with third-party agencies to develop content strategies informed by search trends and technical SEO insights.
- Contribute to the development and refinement of content guidelines, working closely with the Head of Content, Head of Marketing, and Chief Customer Officer

Performance & Optimisation:

- Use data and performance metrics to inform decisions and continuously improve content effectiveness.
- Conduct competitor and market analysis to maintain relevance and commercial competitiveness.
- Test and refine messaging to enhance engagement and drive conversions.

Mentoring & Collaboration:

- Foster a culture of collaboration, creativity, and continuous improvement within the content and marketing teams.

**Skills & Experience**
- Proven experience in a copywriting, content strategy, or content marketing role— preferably in automotive, lifestyle, or tech sectors.
- Exceptional writing, editing, and proofreading skills across both short-form and long form content.
- Ability to manage multiple priorities in a fast-paced, commercially driven environment.
- Creative, collaborative, and results-oriented with a strong passion for impactful storytelling.
- Proficient in content management and scheduling platforms (e.g. Hootsuite, Storyblok, Meta Business Suite).
- Experience within the automotive sector is a plus

IND004

**Job Types**: Full-time, Permanent

Pay: £34,000.00-£37,000.00 per year

**Benefits**:

- Company pension
- Employee discount
- On-site gym
- On-site parking
- Store discount

Schedule:

- Monday to Friday

Work Location: In person