Marketing Manager

2 weeks ago

Northampton, United Kingdom membershipbespoke Full time

**Marketing Manager**

**Membership Body**

**Home Based, Hybrid or Office Based (Northampton)
- Fully Flexible**

**Basic Salary Up to £38,000 dependant on experience with excellent benefits**

**Permanent, Full Time**

Our client a leading membership body is currently looking for a Marketing Manager who could be home based, hybrid or office based (Northampton), flexible on core working hours and would consider compressed hours over 4 days a week.

If you have experience working as a marketing executive, senior marketing executive or marketing manager for a trade association, professional body, membership organisation, charity or subscriptions-based organisation, further education, higher educationor university we would love to hear from you.

**The Role**

The purpose of your role is to grow the institute's membership, customer base and reach; drive revenue by maximising engagement with our portfolio of products and services; and raise awareness of the institute's brand through the development and managementof impactful and engaging multi
- channel marketing campaigns. You have two direct reports: the Senior Marketing Executive and Marketing Executive.

**Key Responsibilities**

Developing and implementing cost-effective, data-driven, and creative multi-channel marketing plans with clear targets and objectives

Managing the execution of marketing campaigns from start to finish, securing wider internal support as needed

Identifying target audiences, leveraging segmentation where possible, and ensuring the most relevant channels and messaging are used for each audience

Ensuring all marketing creative and messaging is of a high standard, targeted with compelling propositions, and consistent with the institute's brand

Managing a variety of marketing budgets and ensuring marketing spend is optimised

Analysing marketing KPIs and identifying improvements to drive performance

Regularly reporting on KPIs to keep the wider Marketing Team updated on performance

Providing marketing support to wider teams and initiatives

Maintaining existing and developing new relationships with key strategic partners

**Person Specification**

Excellent written and verbal communication skills

Strong project management, time management and decision-making skills

Comprehensive knowledge and understanding of marketing principles and strategy, including digital and social media marketing

Strong analytical skills, with the ability to accurately interpret data

Good inter-personal skills with the ability to foster strong working relationships

Excellent people management skills

Proficiency with Microsoft Office tools, including Word, PowerPoint, and Excel

The ability to work collaboratively as part of a team

Strong numeracy and budget management skills

membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.

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