Head of Marketing Campaigns

7 days ago

Cambridge, United Kingdom PragmatIC Full time

**Overview**:
The Head of Marketing Campaigns is responsible for creating, planning, coordinating, implementing and monitoring all marketing campaigns to promote PragmatIC to its core audiences: customers, investors and public sector bodies (government, Industry Associations, etc.). The Head of Marketing Campaigns will work closely with the Head of Digital Marketing to ensure each campaign is delivered through all channels in the most effective way. The role will have full budget responsibility for all campaigns and key to the role’s success will be ensuring a high ROI across all programmes.

The Head of Marketing Campaigns will report to the SVP Corporate Marketing and will be responsible for managing a copywriter/content creator. They will work closely with the Head of Media and Government Relations to ensure that the media programmes are aligned with the campaigns; and with the Product Marketing Team to ensure that the corporate marketing campaigns support product marketing requirements.

This role will also work closely with the SVP Corporate Marketing on corporate programmes where required. This may include, but is not limited to, brand management, managing external agencies, commissioning research, developing strategies to engage new audiences and providing creative input on corporate marketing programmes.

**Key tasks**:

- Devise marketing campaigns with the intent of raising brand awareness, positioning the company effectively with all audiences, creating leads and acquiring customers
- Generate ideas for campaign content and oversee the quality of the content created by copywriters and designers for each campaign to ensure that brand identity is adhered to, and the objectives of the campaign are met. If required, recruit, brief and manage freelance staff to support content creation where necessary
- Ensure content created is compelling and relevant; accurate and error-free
- Work with the Head of Digital Marketing to agree optimum channels for all content and to ensure each campaign delivers to agreed metrics
- Using all available analytics, continuously assess and report on the results of campaigns and implement improvements where necessary
- Work with the Head of Media and Government Relations to ensure any synergies between the media and public affairs programme are realised
- Support the SVP Corporate Marketing with activity as required

**Skills and experience**:

- Graduate with a degree in marketing, communications or a related field
- Substantial experience in managing B2B campaigns in the tech sector
- The ability to successfully manage multiple campaigns simultaneously
- The ability to write compelling and engaging content; and direct others to write effective content
- A knowledge of CRM systems and online analytics, with expertise in using analytics to improve performance.
- Experience of working with marketing agencies - Brand, Public Relations, Public Affairs, Design and video production - to generate compelling content for campaigns
- A self starter with excellent interpersonal skills
- Pro-active with the ability to work unaided on multiple projects
- Ability to work under pressure and to strict deadlines
- Exceptional project management skills
- Creative with a good understanding of current marketing trends and marketing tools

This is a fantastic opportunity to join a leading, values-focussed company during an extremely exciting period of growth.

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