Digital & Design Officer

If you're naturally a creative thinker and enjoy developing new and exciting content ideas for digital, design and social media campaigns, we would love to hear from you.

The ICB Communications team is looking forward to welcoming a new digital and design officer into their friendly, highly-motivated and hard-working team. We need an energetic and fresh-thinking colleague who is keen to quickly get hands-on in the team.

You will lead on the ICB/ICS design work and will be part of system-wide campaigns, contributing creative ideas and concepts. You will need a thorough knowledge of digital communications channels and methods as well as excellent knowledge of Google Analytics and SEO. Good writing skills and the ability to convey messages to a variety of audiences are a must.

You will also be lead contact for the commissioning of photography and video projects.
- Leading on all elements of corporate and programme design work, upholding corporate and national brand guidelines.
- Creating content for the ICB/ICS websites, intranet and social media channels; reviewing and updating these platforms on a regular basis.
- Monitoring the ICB/ICS social media accounts and working with the Communications Manager in pre-planning content for these channels.
- Assisting with ICB/ICS events including, promotion on social media, producing programmes and collateral as directed and developing video and written records of key events

The NHS is a world-renowned institution and an exciting place to work, full of challenges and opportunities. Within NHS Herefordshire and Worcestershire ICB we are responsible for a range of health services for our population of over 800,000 people who live within a mix of urban and rurally dispersed communities, spanning two of the largest counties in England.

The post holder will work closely with the Communications Manager, Engagement Manager and colleagues within the wider team, as well as with communication and engagement officers across the wider health economy.

We provide a supportive and collaborative environment where we work with our staff to provide opportunities for you to reach your full potential and to develop a rewarding career within an exciting and evolving environment. We aim to enable our employees to achieve a positive work-life balance through a blend of collaborative workplace attendance combined with regular home working. Joining our inclusive and innovative team comes with a range of attractive benefits including:

- Employee Assistance programmes and access to a wealth of on-line health and wellbeing support
- Competitive NHS Pension Scheme
- Comprehensive opportunities to learn new skills and to develop your career within a caring and inclusive environment
- Generous holiday entitlement, which increases in line with service. There is also the opportunity to purchase additional leave.
- Flexible working patterns to support individuals work-life balance.
- Lead on the design of corporate communications materials, including
- branded templates,
- posters and leaflets,
- corporate templates in line with the corporate style
- digital assets for social media, websites, or intranet
- Actively monitor social media accounts representing the ICB/ICS. Develop a proactive plan of social media posts with the Senior Communications Manager and take responsibility for ensuring delivery of this plan. Respond to social media posts, liaising with appropriate relevant departments I developing responses.
- Support internal and external campaigns with innovative ways of visually communicating with key audiences. Write attention-grabbing calls to action and accompanying text for use on social media, web, and in print.
- Oversee and contribute to design projects requiring advance planning and co-ordination with stakeholder engagement.
- Establish and maintain a rigorous job tracking system, providing reports and information, as required.
- Source and prepare designed assets produced by other organisations to support local and national campaigns.
- Commission external design, video, photography, and production agencies and freelancers as required.
- Establish and maintain an effective image and asset library, with a log of filming and photography consent documentation in line with GDPR requirements.
- Contribute to the training and development of the wider Communications Team e.g. in the use of design and editing software as required.
- Regularly audit digital and design activity, seeking out examples of best practice and identifying opportunities for improvement, including new tools and techniques.
- Develop and maintain positive working relationships with internal and external stakeholders, at all times demonstrating political awareness and sensitivity.
- Maintain and enhance your own personal and professional skills and competences, through performance appraisals and your personal development plan.