Digital Trading Lead
2 weeks ago
As the Digital Trading Lead you will be leading a team of Digital Trading Executives to deliver successful commercial results through the optimisation of the digital customer experience, driven by insight and analytics. You will be expected to show successfuldelivery of sales, conversion and digital participation. You will engage closely with Commercial and Marketing colleagues to translate the category strategies into a detailed 6-9 month digital category plan. You are accountable for the successful deliveryof this plan across the digital channels.
**What you need to do**
- You will deliver successful results through smart digital trading of key category priorities and optimisation of the customer experience. You will Lead the team to deliver best-in-class web merchandising, through effective planning and prioritisation.
- Take ownership of delivering the key metrics in the category, looking at run rates on Visits/Sales/Participation/Conversion/Search Trends and creating actions to improve these.
- Weekly and Periodic Sales Reporting to the Digital Trading Manager on the performance of their category, and actions for coming week/period.
- Work collaboratively with the Digital Trading Manager to understand the Digital Trading Strategy for the coming year. Create category plans to align with the trading strategy and contribute to its success.
- Lead digital projects that will grow the performance of your categories. Ensure all requirements are fed in, planned and delivered on time.
- Build collaborative relationships with the Trading, Marketing and wider Digital Teams. Regularly communicate with these teams to inform and influence future commercial activity.
- Planning Digital Trading activity 3-9 months out and ensuring the plans are delivered. A combination of longer term strategic thinking, and short-term implementation work is needed.
- Use analytics and customer insight to inform category plans and feed into a continuous improvement plan of your areas
- Using helpful frameworks, identify customer problems or opportunities and solve these through website merchandising and/or customer acquisition activities or initiatives.
- Build strong relationships with brands to present the opportunities to invest in digital marketing and content, typically on a performance basis; targeting segments of engaged people, with a view to cover each point of the purchase funnel.
**What you need to know and show**
- Ability to demonstrate a clear customer obsession in all aspects of role.
- Demonstrates future potential for Senior Leadership.
- Excellent communication skills, and familiar with presenting data and insight.
- A sense of the market in which we operate; a solid holistic understanding of the Digital landscape and wider retail environment.
- Capable of influencing to a senior level across the wider Digital teams & operating companies
- Capable of securing support for proposals & plans across functions.
- Able to build relationships & effectively influence external agencies, suppliers, & external organisations up to senior management level.
- Ability to influence other stakeholders across all business functions to ensure we can achieve the goals we set out, by obtaining all information/deliverables we need.
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