Digital Marketing Manager

2 weeks ago


Exeter, United Kingdom Beringer Tame Full time

key responsibilities

**Knowledge**: Immerse yourself in the market; understand the product, the customer, paths to purchase, the wider landscape & competition

**Strategy**: Agree a digital marketing strategy focussed on new customer acquisition. Set clear CPA budgets and work closely with the rest of the team to ensure a joined up strategy

**PPC**:Review all current activity and optimise, constantly testing, learning and evolving to get better ROI from paid search

**Google Shopping**: Continually optimise google shopping feeds, loading pages and product selection

**Paid Social**: Experiment with paid social campaigns, exploiting opportunities where positive ROI can be achieved

**SEO**: Ensure the business is covering the basics with regards to SEO

**Content**: Ensure all digital marketing content is high quality, engaging and optimised for brand engagement

**Affiliates**: Manage our relationship with our affiliate partner, maximising both support and platform innovation

**Experiment and test**: Experiment and test other digital marketing channels or strategies when you identify an opportunity

**Data & Measurement**:Establish a clear understanding of the key data points and metrics centred around GA. Set clear KPI's against which to measure performance and review regularly.

If you have direct knowledge of online advertising platforms and analytics tools for online channels (Google Ads, Google Analytics, Google Shopping, Facebook, Display) and are keen to work with the founder on growing website sales then get in touch to findout more.
- Hybrid working available


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