Digital Copywriter

In 2021, we launched our new brand platform, Rest Easy, which has helped reposition Premier Inn as a beacon of certainty, consistency and comfort in this ‘new normal’ world we now live in.

The role is primarily responsible for creating and delivering clear and concise copy to support marketing campaigns, trading messages, new product and proposition launches, content, service experiences and digital POS across the Premier Inn brands’ digitalchannels (Premier Inn, hub by Premier Inn, ZIP by Premier Inn & partner restaurants).

You’ll be expected to deliver both sales and service-based copy, whilst bringing creative flair to the solutions you craft. You’ll carry this work through to completion and be comfortable presenting and sharing your work to Brand team members, stakeholders,and the wider business, whilst being the guardian of the Premier Inn brands’ tone of voice online.

The Premier Inn Brand team is a diverse and talented bunch of creatives, designers, copywriters, project managers and strategists who design, develop and launch seamless integrated campaigns, engaging content, innovative products and effective business solutions.

Most importantly, we are a community. A community of collaborators who share insights, stories and ideas within a culture that benefits everyone on both a professional and personal level.

Our aim is to be the most loved hotel in the world. Want to help us make it happen?

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