Marketing Campaign Specialist

**JOB TITLE: Marketing Campaign Specialist (Maternity Cover)**

**JOB LOCATION: Belfast**

**TERMS: Permanent role, hybrid working**

**THE JOB**

This is an exciting opportunity for someone who is looking to make a real investment in their career, to make this role their own. Working with the Brand and Marketing Manager you will be responsible for developing and implementing integrated marketing campaigns to drive awareness and consideration of the Fibrus brand, as well as initiatives to engage and educate local communities.

**WHAT WILL YOU BE DOING?**
- Produce fully integrated advertising campaigns focused on increasing awareness of Fibrus in newly released areas, as well as driving sales during key moments of the year
- Execute hyper local marketing activities to drive consideration and community engagement in towns across NI and GB
- Manage external advertising agency, driving them on a daily basis, so that all marketing campaign activities are targeted, on time, and on budget
- Ensure that all marketing activities have integrity and fit within set brand guidelines to strengthen Fibrus’ brand reputation
- Work with digital colleagues and agencies to ensure campaigns are truly through the line, to drive traffic to the website, social media growth and online engagement
- Communicate campaigns to the business through internal communications
- Data management to target new customers
- Present performance related results of all marketing campaign activities on a weekly & monthly basis

**WHAT WILL YOU BRING?**
- High level understanding of advertising & digital marketing
- Educated to degree level, preferably in Marketing, a relevant business-related discipline or can demonstrate capabilities and results in the field of marketing campaigns
- Considerable experience in developing and building omni channel marketing campaigns
- Experience across a range of marketing channels both online and offline, including but not limited to social media platforms, digital advertising, OOH, Radio, Press etc.
- Experience measuring campaign performance and using support tools such as digital analytics tools and Google Analytics
- Ability to translate product features into consumer benefits with a brand’s TOV
- Excellent communication and interpersonal skills
- Able to work under pressure and to deadlines within a team environment, highly creative and results focused

**IS FIBRUS FOR ME?**

At Fibrus, we put our people first As award winners in Advancing Diversity in the Workplace at the 2023 Women in Business awards and having recently been awarded the Investors in People ‘We invest in People’ standard accreditation, we are proud to be a company who encourage colleagues to do and be their very best. Our culture is focused on trust, collaboration, growth, and flexibility.

We invest in our people, offering colleagues benefits that improve their personal lives as well as their careers So along with competitive salaries and an excellent benefits package, we also offer our colleagues benefits including mental health workshops, professional development support and private healthcare. We also recognise the importance of supporting our colleagues with life changes and have comprehensive policies around menopause, mental health, pregnancy loss and leave for maternity, parental and adoption.

As we continue to grow, you would be joining a team of dedicated and passionate people who work super hard every day to improve the lives of those in our own communities by transforming the digital infrastructure of Northern Ireland and Great Britain

We’re building something special at Fibrus, with our team at the very heart of it and we are excited to speak to potential colleagues who share our purpose

**HOW TO APPLY**

**Job Types**: Full-time, Fixed term contract

Work Location: Hybrid remote in Belfast